Rhea Lamba

About Rhea Lamba

A commercially astute marketing leader with 18+ years of impact across globally admired organizations — LVMH, Abbott Healthcare, Diageo, and PepsiCo | FMCG | Luxury | Pharma I Beverage AlcoholCustomer & Trade Marketing | Key Accounts Management I Channel Strategy | ₹1500Cr+ P&L | Award-Winning Activator\"Looking to contribute to a purpose-led, innovation-driven organization in a national leadership role.”PROFILE SUMMARY :• Proven Expertise in National Trade Marketing & Brand Management• P&L and Key Account Leadership• Strategic Channel & Category Management• Leadership in Innovation & Product Launches• Sales Development & Sales Capability Management• Data Led decision Making• Forecasting & Budgeting• Stakeholder Management & Team DevelopmentCAREER HIGHLIGHTS• Revitalized Brand Performance: Led the revival of Pediasure, winning the ANI Champions Award (2023) for outstanding execution strategies, strengthening brand presence and market performance.• Award-Winning Consumer Engagement: Spearheaded the Real Madrid Activation (2023) for Abbott, enhancing brand affinity and earning the Abbott Excellence Award for exceptional impact.• Global Recognition in Customer Business Planning: Nominated as a top professional from India (2023) and certified by KANTAR to train commercial teams in high-impact customer business planning.• Driving Beverage Market Leadership: Achieved a 17% market share gain in MAH (2020) for BII Scotches, despite a 30% industry decline during COVID-19, earning the Spirited Star Award.• Led the vision & strategic roadmap for BII Scotch Category growth in the West region achieving a 55% increase in a competitive market. Secured Diageo’s leadership with a 60% market share of the total BII industry outperforming the national market share of 45%. • Sales Excellence: Awarded Best Key Accounts Manager (2013) for driving 18% YOY growth and recognized for Best Brand Activation (2010) with JW Blue Label.Reach me at r••••••••@gmail.com or contact with me here on linkedin.

Experience

1. National Head - Key Accounts

   Moët Hennessy

   Sep 2024 — Present · Mumbai, IN

   Key Result Areas: •Strategic P&L & Partnerships: Driving revenue growth by leading national P&L and building high-impact alliances with luxury hotels, premium dining chains, and top-tier on-trade partners.•Luxury GTM Execution: Leading 360° luxury marketing strategies with brand teams to elevate consumer experience and deliver seamless regional activation.•Market Share & Experiential Growth: Accelerating brand penetration through data-led consumption plans and immersive activations that drive engagement and loyalty.•A&P Ownership & ROI Optimization: Managing national trade budgets with strict ROI alignment, maximizing efficiency across activations and strategic investments.•Team Leadership: Coaching a high-performing Key Accounts team across on-trade, off-trade, and flagship accounts to deliver sustainable business growth.

Education

• Narsee Monjee College of Commerce and Economics

  B'Com, Commerce

  1996 — 2001

• Narsee Monjee College of Commerce and Economics

  B'COM, Business/Commerce

• Gokuldham High School

  SSC, General Studies

  1984 — 1996

• Chetana's Institute of Management & Research

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2001 — 2003

• Masters in Commerce (M'COM)

  M'COM, Marketing/Marketing Management, General

  2001 — 2003

• Narsee Monjee College of Commerce and Economics

  B'COM, Business/Commerce, General

• Wine & Spirit Education Trust

  Level 2, Wines & Spirits