Rhayna Kramer
Digital Marketing Strategist & Paid Media Expert
- Role
- Paid Media Consultant at Whiteboard Marketing
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Rhayna Kramer
Rhayna here! I\'m a spirited paid marketing & digital analytics maven with a knack for creative problem-solving and data-driven decision-making. I have a proven track record of creating, implementing, analyzing, A/B testing campaigns, and consulting clients on top-performing paid search and social strategies in both agency and in-house environments.Strong aptitude in:•Google Ads•Google Analytics•Google Tag Manager•Google Data Studio•Facebook Ads•Bing Ads•Power BI•Conversion Rate Optimization•Competitive Analysis•ConsultingWhen I\'m not staring at dashboards all day, you\'ll likely find me reading, writing, cross-stitching, hiking, kayaking, listening to podcasts, watching my favorite shows, and spending quality time with my friends.Currently reading: Juneteenth by Ralph EllisonCurrently watching:\"Gilmore Girls”
Experience
Paid Media Consultant
Dec 2024 — Present · Dublin, OH, US
Create, optimize, and analyze Google, Meta, and Bing Ads for at 20-30 clients, primarily dentists.•Created and gave a presentation that resulted in PPC business from a medical client with a six-figure ad budget.•Conducted a comprehensive audit and optimization of Google Ads campaigns for a dental client facing performance challenges, leading to a 160% increase in lead volume and a 187% improvement in conversion rate on a week-over-week basis.•Revamped and optimized Google Ads campaigns for a struggling client, leading to a significant 87% increase in lead volume and a 23% reduction in cost per conversion, by implementing strategic targeting, ad copy improvements, and efficient bidding strategies.•Conducted a Google Ads audit for a client struggling to attract new patients, implementing ad copy improvements, search term cleanup, and URL adjustments, resulting in 4 new leads converted into patients within a week.•Assist in managing CallRail tracking and monitoring for most clients.
Education
Denison University
Bachelor of Arts - BA, English; Economics minor
2015 — 2019
Skills
- Written Communication
- Microsoft Office
- Economics
- Music
- Composition
- Statistics
- Python
- Oral Communication
- Digital Marketing
- Online Marketing
- Photoshop
- Piano
- Marketing
- Search Engine Optimization (SEO)
- Public Relations
- Web Content Writing
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