Richard Hawes

About Richard Hawes

Richard works with ServiceNow customers and partners help companies to embrace AI and…

Experience

1. Director, Global Product Marketing

   ServiceNow

   Oct 2015 — Present

   Richard leads product marketing for an exciting and growing product range that helps scale DevOps to be successful across the enterprise. He previously led Product Marketing for IT Business Management (PPM, ITFM, App Portfolio Management) and launched ServiceNow\'s Software Asset Management (SAM) solution. With his \'get stuff done\' attitude it\'s been a great place for Richard to contribute to the building of \'the defining enterprise software company of the 21st century\'. Richard gets to work in a lot of cool markets and with the industry\'s best talent. Richard leverages his skills and experience to implement and enhance best practices and to drive maturity in Product Marketing processes. This has been at the same time as launching new products and building world-class teams of Product Marketers and Technical Product Marketers.

Skills

• Saas
• Public Speaking
• Strategic Alliances
• Pragmatic Marketing Certification
• Pipeline Management
• Ibm Mainframe
• Process Improvement
• Product Strategies
• Virtual Teams
• Social Media
• Enterprise IT Infrastructure
• Demand Generation
• Partner Management
• Field Marketing
• Product Evangelism
• Performance Appraisal
• Mentoring
• Development & Delivery of Training
• Product Management
• Competitive Analysis
• Value Propositions
• Analyst Briefings
• Enterprise Software
• Product Requirements
• Thought Leadership
• Team Management
• Enterprise IT Strategy
• Technical Writing
• Product Retirement
• Partnership Marketing
• Marketing Research
• Management
• Hiring Personnel
• Security
• Product Launch
• Direct Mail Campaigns
• Product Marketing
• Market Planning
• Software as a Service (Saas)
• Negotiation