Rob Haley

About Rob Haley

At the core of my professional journey is a deep-seated passion for transforming complex challenges into strategic opportunities. My guiding principle has always been to leverage innovation to drive sustainable growth, enhance customer value, and create competitive advantages. I believe that every business challenge holds the potential for groundbreaking solutions, and I am committed to unlocking this potential through strategic insights and unwavering dedication.Throughout my extensive career, I have honed my expertise in driving multi-million-dollar revenue growth and market expansion within Fortune 500 companies such as Celanese and Trinseo (Dow Performance Plastics). My areas of specialization include marketing, sales, P&L management, business development, and forging strategic partnerships, particularly within the medical and industrial sectors. I excel at leading high-performing global teams and launching new business units while maintaining operational excellence through data-driven decision-making and customer-centric strategies.Among my career highlights is the successful execution of strategic initiatives that have resulted in significant market expansions and increased profitability. I have led initiatives that streamlined acquisitions and integrated operations, setting the foundation for long-term success. Moreover, my ability to translate market insights into actionable strategies has consistently produced measurable impacts on the bottom line, earning me recognition as a transformational business leader.I am seeking opportunities where I can use my passion for innovation and strategic leadership to create lasting value for businesses and customers alike. Whether it\'s through optimizing portfolio performance, developing go-to-market strategies, or leading efforts to navigate market shifts, I am dedicated to positioning organizations for exceptional growth and success. Let\'s connect to explore how I can help your organization achieve its strategic objectives and foster a culture of excellence and innovation.

Experience

1. Global Marketing Director - Industrial, Consumer, Medical

   Celanese

   Sep 2020 — Present · Boston, MA, US

   Responsible for developing and implementing strategy, globally, for multiple segments in the medical space. I ran the drug delivery segment, which is by far the largest in the medical organization (over $100m)• Maintained EBITA above 22% and closed pipeline wins at 75% over segment CAGR • Led several cross functional market segment teams globally to drive strategic change and to develop growth strategies and deliver on pipeline and sales objectives across many segments • Provided end-to-end market analysis and business case support to new technology and development opportunities• Developed and implemented a strong global, go-to market campaign/launch program to introduce new products to the market with as much momentum and excitement as possible• Was primarily in charge of launching all of the new products introduced to the medical market• Responsible for translation and promotional packages • Responsible for analyzing addressable market space for new areas and markets of strategic focus to determine market potential, feasibility, value proposition and critical to quality criteria for new, potential applications• Constantly researching, analyzing market data and gathering critical market and VOC insights to assess trends and understand key market dynamics intimately including growth patterns, specification requirements and key customer/OEM decision structures and market sizes • Work very closely with the commercial teams and management to provide marketing initiatives supports such as writing articles, presentations at conferences, webinars, value proposition case studies, white papers and competitive analysis• Engaged in due diligence and integration of 2 substantial acquisitions achieving significant synergy benefits• Strong expertise in industrial, consumer, medical and automotive engineered rigid and elastomeric polymers

Education

• Salem State University

  MBA

  2017 — 2022

• Salem State University

  BA, Business Management, Cum Laude

  2005 — 2008

Skills

• Sales
• Sales Process
• Product Management
• Purchasing
• Cross-Functional Team Leadership
• Packaging
• Six Sigma
• Marketing Strategy
• Project Management
• Sales Management
• Market Development
• Integrity
• Product Development
• Plastics
• Key Account Management
• New Business Development
• Medical Devices
• International Sales
• Continuous Improvement
• Strategic Planning
• Engineering
• Account Management
• Lean Manufacturing
• Manufacturing