Roberto Guerrieri

About Roberto Guerrieri

Roberto has a proven 25 year career in high tech innovation, marketing, business development and entrepreneurship.> Held numerous marketing leadership positions within fast growing SaaS companies that targeted SMB and enterprise corporations. Companies that targets healthcare IT, FinTech, business collaboration and customer loyalty.>Prior to co-founding Incentive Logic, Roberto held several leadership positions in Silicon Valley at both Hewlett-Packard and Apple. Roberto’s responsibilities included product line marketing for the U.S. Home PC Pavilion brand and Apple Computer\'s Macintosh Performa brand, the first Apple computer built and designed for the home market.> Diverse background in many facets of marketing and business development for numerous industries. Product marketing, marketplaces, lead generation, SEO/SEM, PPC, mobile engagement, e-commerce, channel expansion, large business development partnerships.> In 1998, Roberto co-founded Incentive Logic, a leading enterprise platform for loyalty and incentive management tools and services to increase customer loyalty, sales performance and employee productivity. In 2007 and 2008, the company was named on the Inc. list for one of the fastest growing companies in America.> Raised more than $10M in venture capital from leading venture and financial investors> In late 2008, Roberto received the Eller School of Management \"Shaping the Future\" award for his body of work (University of Arizona).> Roberto attended the University of Pittsburgh in 1981 and graduated with a BA in Business and Psychology. After earning his undergraduate degree, Roberto decided to move to warmer weather and attended the University of Arizona where he earned an MBA in 1986. During the MBA program, Roberto also met his wife, Alicia, who was also in the same program.

Experience

1. CEO and Co-founder

   Bluetail

   Jun 2019 — Present · Phoenix, AZ, US

   Bluetail was built specifically to help aircraft owners, and the teams that support them, to easily manage, store and privately share all of their aircraft documents, records and data— whether it’s for a single aircraft or an entire fleet.

Education

• University of Arizona - Eller College of Management

  MBA, MIS and Finance

  1984 — 1986

• University of Pittsburgh

  BA, Business and Psychology

  1980 — 1984

Skills

• Marketing Strategy
• Online Marketing
• Start-Ups
• Product Innovation
• E-Commerce
• SEO
• Product Marketing
• Online Advertising
• Strategy
• Brand Development
• Entrepreneurship
• Strategic Partnerships
• Product Management
• Lead Generation
• Leadership
• Enterprise Software
• Marketing
• Management
• User Experience
• Business Development
• New Business Development
• Analytics
• Strategic Planning
• Contract Negotiation
• Product Development
• Competitive Analysis
• Saas
• Software as a Service (Saas)
• Search Engine Optimization (SEO)