Roger Yumnam
Solutions Architect - Marketing Technology (Martech) @Eurowings Digital
Signup · Get unlimited contacts
WORK HISTORY
Solutions Architect - Marketing Technology (Martech) @Eurowings Digital
Cologne, DE
As the first MarTech Solutions Architect in the company (and the LH Group), I have introduced and established the roles and the department, and currently leading the strategic vision and execution of MarTech solutions. I have also broken the status quo and improved the MarTech landscape by evaluating and currently implementing a Customer Data Platform (CDP), a Customer Relationship Management (CRM) system, Customer Engagement Platform (CEP) and a Consent Management Platform (CMP) to the architecture. I leverage user-centric design and technology integrations to achieve innovation and pragmatism. I oversee data architectures, touchpoint optimization, and customer experience (CX) enhancement. I plot our MarTech strategy to create a seamless customer journey, and ensure successful utilization of MarTech tools with human insight and oversight.
EDUCATION
Herbert School, Changangei, Manipur
Science
Northwestern University
Executive Education, MarTech Strategy: Leveraging Data and Technology in Marketing
Carnegie Mellon University
SEI Software Architecture Professional, Computer Software Engineering
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology (B.Tech.), Computer Science Engineering
MultiSoft Systems, Noida
Advance Python with Django Framework, Computer Programming, Specific Applications
SKILLS
ABOUT ROGER YUMNAM
As the pioneering MarTech Solutions Architect at Eurowings Digital GmbH, part of the Lufthansa Group, I strategically lead and shape the future of digital marketing technology in the dynamic Travel and Airline industry.I didn’t just step into this role, I created it and help establish a MarTech Practice from scratch. By introducing and establishing the MarTech Practice, I\'ve disrupted traditional marketing approaches by architecting and leading game-changing integrations. My initiatives consistently break the status quo, refining data architecture, and optimizing customer journeys to deliver outstanding digital experiences.I’m leading a bold transformation: Architecting and driving the rollout of a Customer Data Platform (CDP), CRM system, and Consent Management Platform (CMP)- elevating personalization, compliance, and customer trust. Breaking silos and aligning marketing, data, and IT teams under a unified vision that turns fragmented tech stacks into powerful customer-centric ecosystems. Constantly optimizing the digital customer journey, ensuring every touchpoint feels intuitive, seamless, and impactful.What sets me apart: Trained and Certified in MarTech Strategy at Northwestern University’s Medill School, with deep insight into avoiding costly tech traps and delivering measurable value; equipping me to navigate complex tech landscapes, minimize risks, and maximize ROI. Certified Software Architect Professional (Carnegie Mellon), with expertise in Quality Attribute Workshops, Attribute-Driven Design, and ATAM methodologies ensuring every solution I design is robust, scalable, and future-proof. Adobe Experience Manager (AEM) Certified Architect, with hands-on mastery across AEM/CMS development, integrations, performance tuning, and enterprise deployments improving content velocity and content reusability. Proven track record architecting solutions to integrate Content with Data to deliver the right experiences and offers to the right people, at the right time, at the right touchpoint of the customer journey; while still optimizing for scalability at large. Fluent in DevOps practices with Azure DevOps, Jenkins, Maven, Git, and SVN, and fully immersed in Agile/SCRUM environments.I live at the intersection of strategy, architecture, and execution, where data and pixels align to deliver exceptional world-class digital experiences.If you’re looking for someone who can bridge complex business needs with technical excellence and turn your visions into scalable solutions, let’s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.