Riccardo G.
Sr Product Designer @Prima
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WORK HISTORY
Sr Product Designer @Prima
Led the design of the Italian conversion funnel (motor, household form) improving CR0 by 4%- I designed the new direct-to-site flow for the Spanish market (previously only active on price comparison websites), and just one month after going live (no ads/mktg campaigns needed), it became the third-largest conversion source, outperforming two of the main Spanish PCWs — with 1.29k policies sold in a single month- Conducted user research and usability testing to inform design decisions- Designed end-to-end UI and UX flows for web and mobile platforms
EDUCATION
Istituto Tecnico Industriale Statale Enrico Fermi
Diploma Tecnico Industriale con specializzazione in disegno e progettazione di Tessili.
Veneto Formazione
Diploma di Web Designer
H-FARM College
Master in Digital Economics & Entrepreneurship, Marketing & Economia
Politecnico di Milano
Corso Executive UXD
SKILLS
ABOUT RICCARDO G.
Hey, I\'m a Digital Product Designer with 10+ years of experience in UX/UI design, passionate about crafting user-centric & high-performing digital experiences. I thrive in leading projects from research to ideation, prototyping, and testing. At Prima Assicurazioni, a fast-growing fintech operating in 3 countries, I focus on user testing, information architecture, and optimizing quotation & purchase flows to enhance conversion rates in the insurance sector.Always curious, always designing for impact! Let’s connect! 🤝
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