Roy Goffer
Head of Digital Marketing Team @Imperva
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WORK HISTORY
Head of Digital Marketing Team @Imperva
EDUCATION
Mississippi State University
Management Information Systems
Assumption University
Bachelor of Arts (B.A.), Business Administration and Management, General
SKILLS
ABOUT ROY GOFFER
I am a data-driven digital marketer who believes there is a lesson to be learned from everything we do - whether win or lose. The determination to win but also to learn and grow from mistakes, is something I take with me from my days as a competitive basketball player. Driven by the urge to improve, I have applied it throughout my career. So I believe that trial and error as well as teamwork are essential to achieving success and growth - given experimentation is performed in a controlled environment, the right iterative process and analysis capability. Bringing those views and practices to different companies and industries while learning new things every time is what challenges me!Specialties: Marketing Strategy, Digital Marketing, Performance Marketing, Lead Generation, A/B testing, SEO, Project Management, Website Analysis, Web Analytics - tools.Additional Experience: PPC, PR, Social Media, Advertising, Media Buying, Blogs, Project Management, Websites, email marketing.
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