Rory Allen
Commercial Director @Saga Truck & Van
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WORK HISTORY
Commercial Director @Saga Truck & Van
EDUCATION
University of Bath
BSc (hons) IMML, International Management & German
SKILLS
ABOUT RORY ALLEN
As a commercially focused Director with over 20 years of leadership experience across the UK, Europe, and the Middle East, I bring a consistent track record of delivering profitable growth, operational transformation, and long-term strategic value.I’ve led businesses with revenues exceeding £260m, delivered post-M&A integrations, launched new commercial entities, and built award-winning teams across Mercedes-Benz, Daimler Truck, Maxus, and MTU. I’ve also served at board level representing the UK dealer network in strategic dialogue with OEMs, helping to shape strategy on electrification, compliance, and sales & aftersales development.My approach is grounded in clarity, execution, and culture: simplify complexity, unlock potential, and empower people to perform at their best. Whether delivering a turnaround or driving innovation in mature operations, I lead with purpose and accountability — always with the customer at the centre.Key themes in my career include:• P&L leadership and commercial strategy (up to £260m turnover)• Transformation and restructuring across multi-site operations• International experience across the UK, Germany, UAE, Kuwait, and Oman• Launching new business units and EV transition strategies• Board-level stakeholder and OEM engagementI thrive in complex, change-driven environments where results matter — and where people make the difference.
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