Gangadhar R

About Gangadhar R

Experienced Marketing Professional with a demonstrated history of working in the information technology and services industry. Experience in Corporate and Product Marketing in Digital Marketing, Paid Marketing, Search Engine Optimization (SEO), Corporate Communications, Market Research,

Experience

1. Assistant Marketing Manager

   Photon

   Dec 2020 — Present · Chennai, IN

   Learnings:• Why Sales and Marketing alignment is necessary for growth and success• Hands on experience using HubSpot Marketing Software, Email marketing etc• Creation, proof-reading of case-studies, Whitepapers for B2B industry• Handled Account Based Marketing (ABM) email workflows for generating MQLs• Hands-on experience on SEO tools SEMrush, Ahrefs, Moz• Hands-on experience on tools like Google Analytics, Google Search Console(GSC), Google Tag Manager(GTM), Drupal, Hotjar• To work on strict deadline projects by cross collaborating and binding the team togetherAchievements:• Built overall 7 monthly newsletters and 10 email campaigns, distributing through HubSpot marketing automation and workflows• Worked on marketing campaigns from content creation, execution, testing, deployment and reporting• Published more than 10 SEO optimized landing pages using Middle of Funnel (MoFu) keywords• Collaborated on content marketing team on success stories, case studies, whitepaper downloads for Fortune 100 companies across Financial Services, Retail, Consumer Goods, Healthcare and Pharma, Supply Chain, Technology, and Publishing industries• Produced ABM workflows in HubSpot to generate CQL and MQL pipeline based on triggers and actions of the mailing list• Guided the content team on keywords to target through SEMrush, Ahrefs keyword analysis to drive organic traffic to website• Managed the email marketing activities improving the deliverability through A/B tests and reporting key metrics• Achieved an improvement in page load speed by 41.25% average by implementing On-page SEO activities and best practices• Worked on creating collaterals for the Sales team helping in Sales enablement• Helped in website localization for Mexican region in Spanish languageRoles and Responsibilities:• Executing marketing operations of the team• To assist in executing the overall marketing vision set by marketing leader

Education

• Great Lakes Institute of Management

  Post Graduate Program

  2022 — 2023

• SBIOA Model Hr Sec School

  High School

  2003 — 2005

• Capstone

  Capstone Business Simulation Leader

  2016 — 2017

• School of Inspired Leadership

  Master of Business Administration (M.B.A.)

  2016 — 2017

• SBOA School and Junior College

  Elementary Schooling

  1991 — 2003

• Vel Tech HighTech Dr.Rangarajan Dr.Sakunthala Engineering College

  Bachelor of Engineering (BE)

  2005 — 2009

Skills

• Negotiation
• Vbscript
• Microsoft Excel
• Business Development
• Digital Marketing
• Uft 11.5
• Marketing
• Regression Testing
• Microsoft Word
• Market Research
• Qtp
• Testing
• Manual Testing
• Team Management
• Microsoft Office
• Project Management
• Test Automation
• Pre-Sales
• Quality Center