Rob Yoder

About Rob Yoder

I help organizations bridge the gap between high-level business strategy and field-tested execution. My track record includes spearheading brand transformations and integrated campaigns that move the needle on both revenue and brand sentiment.I thrive in fast-paced environments where I can leverage data-driven insights to identify new growth levers. Whether it’s collaborating on product roadmaps or mentoring cross-functional teams, my focus remains on one thing: delivering transformational business outcomes through operational excellence.

Experience

1. Sr Digital Strategy Manager

   Turnkey Ventures, Llc

   Sep 2021 — Present · Austin, TX, US

   Real estate investment firmStrategic Growth & Investor Acquisition: Lead a high-performing digital marketing organization to execute multi-channel strategies, consistently exceeding institutional benchmarks for investor acquisition and property leasing.Market Intelligence & Capital Allocation: Synthesize complex competitor analytics and real estate market trends to identify emerging growth sectors, strategically reallocating digital capital to maximize market share.Performance Engineering: Conduct rigorous audits of full-funnel metrics to optimize Return on Ad Spend (ROAS) and drive efficiency across a diverse portfolio of investment assets.High-Net-Worth (HNW) Personalization: Architect sophisticated, data-driven marketing funnels leveraging advanced Customer Data Platforms (CDP) to deliver hyper-personalized engagement for specific investor profiles.Global Brand Governance: Author and enforce comprehensive brand identity guidelines, ensuring a premium and cohesive visual presence across all international digital touchpoints.Scalable PPC Architecture: Engineered a robust, multi-platform PPC ecosystem (Google, Bing, Meta, Amazon), diversifying lead-source reliability and strengthening the firm’s digital resilience.

Education

• Florida Community College of Jacksonville

  Preperatory Studies for Bachelors Degree, General Studies

  1995 — 1996

• AMA - American Management Association

  Certifications, Business Management

  1996 — 1999

• Allscripts - Raleigh, NC

  Certification, Implementation Consultant

  2010 — 2011

• Jacksonville University

  Bachelors, Business Administration

  1996 — 2001

• JetBlue University

  Flight Attendant, Flight Safety, FAR's, In-Flight Services

  2011 — 2011

• Pitt Community College

  Healthcare Information Technologies, Computer and Information Sciences and Support Services

  2011 — 2012

• American Academy of First Aid & CPR - Virginia Beach, VA

  Health Care Certifications, Health Care

  2011 — 2012

Skills

• Business Process Improvement
• Healthcare Information Technology
• Flight Planning
• Resource Management
• Military Transition
• Agile Methodolgy
• Customer Service
• Project Coordination
• Process Improvement
• Ehr
• Travel Systems
• Customer Relationship Management (Crm)
• Rcp
• Service Delivery
• Executive Support
• Technical Support
• Agile & Waterfall Methodologies
• Cpoe
• Ppc Bid Management
• Call Centers
• Social Media Marketing
• Agile Methodologies
• Front Office
• Management
• Networking
• Customer Satisfaction
• Sharepoint
• Team Leadership
• Ms Project
• Agile Project Management
• Information Technology
• Military Communications
• Military Relocations
• Emr Training
• Software Documentation
• Sdlc
• Microsoft Office
• Airline Management
• Software Implementation
• Project Management