Rebecca Franklin Wadsworth
A results-driven marketing professional with proven experience in digital marketing, website development, and cross-functional project management.
- Role
- Digital Marketing Manager - Website and Seo at BigHand
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Rebecca Franklin Wadsworth
With experience across non-profit and for-profit sectors, spanning B2B and B2C marketing, I have developed a versatile skill set in traditional and digital marketing, social media, project management, and website development. This track record has driven brand growth and sales. Seeking an opportunity to contribute these strengths to a forward-looking organization for shared success.
Experience
Digital Marketing Manager - Website and Seo
Jun 2025 — Present
As Website & SEO Manager at BigHand, I lead the strategy and execution of our global website presence and organic search initiatives. My focus is on driving high-quality traffic, improving user experience, and optimizing conversion paths to support pipeline growth.Key Responsibilities- Own and evolve the website strategy to align with demand generation goals and business priorities- Manage external web and SEO agencies to ensure timely updates, strong performance, and consistent brand experience- Lead technical and content-driven SEO strategy, resulting in improvements across Domain Authority, Site Health, and organic traffic- Optimize landing pages and web journeys to maximize conversion rates for product launches, campaigns, and events- Collaborate across Digital, Content, and Field Marketing to ensure the website supports integrated campaign efforts- Analyze website performance (traffic, engagement, lead generation) and deliver regular insights to inform ongoing improvements.Key Outcomes- Increase organic traffic and search visibility through on-page, off-page, and technical SEO improvements- Launch high-performing landing pages that directly contributed to lead gen and pipeline acceleration- Establish a continuous optimization framework for UX, accessibility, and conversion performance.
Education
Radford University
Bachelor of Science (BS), Art/Art Studies, General
Radford University
Bachelor of Science (BS), Communication, General
Skills
- Public Relations
- Media Relations
- Fundraising
- Social Media Marketing
- Social Networking
- Microsoft Office
- Newsletters
- Web Content
- Social Media
- Public Speaking
- Event Management
- Web Development
- Customer Service
- Strategic Planning
- Research
- Community Outreach
- Marketing Communications
- Non-Profits
- Nonprofits
- Marketing
- Event Planning
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