Rachel Sylvester

About Rachel Sylvester

Director of Strategic Growth with 15+ years of experience driving business expansion into new markets. Expertise in mobility and adjacent sectors, including critical areas such as electrification, battery technology, autonomous vehicles, and related climate technologies. Proven leader in launching products and leading company-wide strategic initiatives. Skilled in crafting growth strategies, forging strategic partnerships, and leading teams to achieve substantial market impact.Market Research/Analysis: Analyze shifting sectors to identify new audience opportunities and product viability. Expertise in market development, new market entry, market scoping, and audience segmentation.Strategy Development: Drive data-driven culture, connecting insights to market opportunities and advising business units. Experienced in product development, go-to-market strategy, and revenue expansion through SaaS, data productization, education programs.Corporate Development: Lead strategic planning across business units, utilizing customer voice to guide initiatives and create new revenue streams. Skilled in ecosystem scoping, and long-term objective setting.

Experience

1. Senior Director, Marketing

   Sae International

   Dec 2024 — Present · Warrendale, PA, US

Education

• Ohio University

  BSC, Telecommunications, English

  2001 — 2005

• Ohio University

  Bachelor's degree

Skills

• Event Planning
• Leadership
• Microsoft Office
• Project Management
• Contract Management
• Cross-Functional Team Leadership
• Marketing Strategy
• International Conferences
• Digital Marketing
• Conference Registration
• Training
• Event Management
• Management
• Trade Shows
• Marketing
• Contract Negotiation
• Strategic Planning
• Advertising
• Social Media Marketing
• Strategic Partnerships
• Conference Programming
• Social Media Communications
• Email Marketing
• Campaign Development
• Customer Service
• Roi Management
• Lead Generation
• Strategy