Roberta Foster-Smith
Strategic marketing and campaign planning
- Role
- Senior Marketing Campaigns and Brand Specialist at Nordson Electronics Solutions
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Roberta Foster-Smith
Develop marketing and communications strategy for businesses in the electronics manufacturing and semiconductor industries. Work with cross-functional teams that execute strategies across multiple promotional channels in regions around the world. Global experience in technical, B2B marketing. Award-winning writer of marketing literature and technical publications.Specialties: marketing communications strategy, digital marketing, project planning, technical writing.
Experience
Senior Marketing Campaigns and Brand Specialist
Jun 2018 — Present · Carlsbad, CA, US
Responsible for developing campaign strategies, brand profile, and marketing messages for Nordson Electronics Solutions businesses, including ASYMTEK, MARCH, and SELECT product lines.
Education
UC San Diego
BA, Chemistry
1979 — 1984
Skills
- Product Marketing
- Social Media Marketing
- Web Analytics
- Salesforce.com
- Copywriting
- SEO
- Editing
- Blogging
- Lead Generation
- Corporate Social Media
- Competitive Analysis
- Brand Management
- Cross-Functional Team Leadership
- Management
- Marketing Strategy
- Trade Shows
- Project Planning
- Social Media
- Writing
- Project Management
- Advertising
- Website Development
- Strategic Planning
- Crm
- Marketing
- Business Strategy
- Web Content
- Technical Writing
- Online Advertising
- Event Planning
- Budgets
- Web Project Management
- Electronics
- Web Content Management
- Leadership
- Marketing Communications
- Digital Marketing
- Online Marketing
- Strategy
- Marketing Management
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