Reza Pourrabi

About Reza Pourrabi

Experienced and relationship-driven web and digital strategy leader with over twenty years of hands-on engineering experience. Renowned for cultivating excellence and efficiency across engineering and production teams, focusing on CRO, SEO, content strategy, site performance, and customer-focused UI design. Skilled in fostering seamless cross-departmental collaboration between marketing, IT, and engineering leaders to optimize digital performance, security, technical SEO, mobile optimization, and enhanced site functionality. Adept at leveraging marketing tech stack, customer experience data, and strategic partnerships to enhance ROI optimization and drive key business levers—continuously delivering top-tier web solutions, demonstrating a proven track record of excellence as a digital and growth leader, with a strong focus on product management. Deep and thorough understanding of front-end development and back-end development with React and NodeJS JavaScript, Typescript, CSS3, HTML, AJAX, PHP, JQuery, MySQL, Git, HTML5, REST Frameworks, API Development, NoSQL Databases, Python, Tailwind CSS and SASS, and other web technologies. Deep understanding of AWS, Microsoft Azure, Cloudflare, Vercel, and other hosting platforms for DevOps. Proficient in SEO, CRO, and SEM techniques and implementation for website operations. Content Management Systems and CRM platforms including WordPress, Contentful, Joomla, Blogsmith,Blogger, Drupal, and Salesforce. Skilled in adaptive and responsive design with graphic design tools such as Figma and Adobe Suite(Photoshop, After Effects, Premiere, InDesign, Illustrator, Dreamweaver, and Fireworks). Proficient in Asana, Jira, ProjectPier, Basecamp, Sifter, and Bugzilla for project management and softwaredevelopment tools. Trained in Hubspot Integrations, Marketo, and Constant Contact for email and form software management. Educated and proficient in webflow development for web software/websites/tools/applications such asDrift, 6Sense, Salesforce.com, Mutiny, Optimize, Osano, DataGrail, SEMRush, Ahrefs, BrightEdge, BrowserStack, Docker, SurveyMonkey, Tableau, Google’s product line (ie. Google Analytics, Google Sheets, Tag Manager, Ad Manager, etc.) and AWS. Heatmap software such as HotJar, Lucky Orange, and CrazyEgg.

Experience

1. Vice President, Digital Strategy

   Pantone Designs

   Sep 2024 — Present · VA, US

   Lead digital strategy at a top-performing agency, delivering data-driven marketing solutions across a range of industries. Oversee development, CRO, SEO, GEO, and analytics to enhance conversions and engagement. Spearhead initiatives to optimize sales funnels and accelerate customer acquisition through strategic branding, positioning clients as leaders in the digital marketplace.

Education

• George Mason University

  Bachelor's degree, Marketing

• University of Maryland Global Campus

  MBA, MKTG

  2007 — 2009

• George Mason University

  B. S., MKTG

  2001 — 2005

• University of Maryland Global Campus

  Master of Business Administration - MBA, Business

  2008 — 2009

Skills

• Advertising
• Blogging
• Marketing Strategy
• Digital Media
• Salesforce.com
• Web Design
• Marketing
• Online Advertising
• SEO
• Program Management
• Mobile Devices
• Management
• Strategy
• E-Commerce
• Web 2.0