Robyn Reynolds

About Robyn Reynolds

I’m an enterprise transformation and strategy executive who helps complex, mission-driven organizations align strategy, culture and trust—especially during periods of change.Over the course of my career, I’ve partnered closely with CEOs, boards and senior leadership teams to guide large organizations through disruption and reinvention. My work sits at the intersection of enterprise strategy, operating discipline, reputation stewardship and human-centered leadership.I’m known for my ability to translate strategy into clear narrative and disciplined execution—mobilizing leaders, caregivers and communities around a shared direction while remaining grounded in financial performance and accountability. While my background is deeply rooted in healthcare, my expertise is sector-agnostic: helping organizations navigate complexity, build credibility and move forward with clarity. I’m particularly passionate about values-driven leadership and stewarding organizations whose work carries both moral responsibility and measurable impact.

Experience

1. System Vice President, Marketing and Communications

   PeaceHealth

   Dec 2023 — Present · Vancouver, WA, US

   PeaceHealth | Integrated, not-for-profit health systemEnterprise executive accountable for aligning strategy, culture and reputation across a multi-state, mission-driven health system during a period of significant transformation.Serve as a trusted advisor to the CEO and senior leadership team, partnering closely on enterprise strategy, system transformation, and long-term stewardship of mission, trust and performance.Lead enterprise-wide initiatives that translate strategic direction into belief, alignment and action across caregivers, physicians, leaders and communities.Play a central role in advancing system transformation priorities, including integrated care delivery, operating model alignment and leadership expectations during a critical three-year strategic journey.Partner with clinical, operational, mission and philanthropy leaders to align narrative and execution around growth, access, quality and financial sustainability.Provide leadership during periods of complexity and scrutiny, helping the organization navigate change while maintaining caregiver engagement, community confidence and mission integrity.Sponsor and shape system-level culture, leadership development and caregiver well-being initiatives that strengthen alignment, resilience and organizational performance.

Education

• Spring Hill College

  BA, Double Majors: English + Communication Arts

• Benedictine University

  Master of Business Administration - MBA, Internet Marketing Concentration

Skills

• Marketing Strategy
• Internal & External Communications
• Social Media
• Visual Communication
• Strategic Partnerships
• Strategy
• Interactive Advertising
• Event Management
• Digital Strategy
• Employee Engagement
• Program Management
• Online Advertising
• Event Planning
• Brand Architecture
• Strategic Planning
• Online Marketing
• Public Speaking
• Team Building
• Management
• Brand Development
• Creative Strategy
• Leadership
• Healthcare
• Digital Marketing
• Advertising
• Press Releases
• Digital Media
• Creative Direction
• Integrated Marketing
• Healthcare Marketing
• Corporate Branding
• Marketing Communications
• Facebook
• Direct Mail
• Marketing
• Concept Development
• Project Management
• Copywriting
• Web Design
• Market Research