Perry Reynolds

About Perry Reynolds

I build legal systems the way engineers design infrastructure: not just to work, but to withstand pressure, evolve over time, and quietly empower the important stuff to move faster.As a strategic General Counsel and enterprise program architect, I specialize in turning legal complexity into clarity - across continents, disciplines, and shifting regulatory frontiers. My core work is embedding resilience into innovation: protecting what matters, enabling what\'s next, and advising leadership with business fluency and legal depth.Whether I am navigating global data and IP strategy, advising on high-stakes M&A, or overhauling commercial frameworks, I aim for elegant, scalable solutions that align law with long-term business momentum. My track record includes overseeing legal operations for start-ups to a $19B+ multinational: architecting enterprise IP strategy, scaling data protection programs, and steering cross-border legal risk in sectors from health to tech to consumer goods.Colleagues trust me because I speak executive, I see around corners, and I don\'t flinch when the stakes are high.But more than anything, I lead with design thinking and systems discipline - a strategist\'s mindset with an individualist\'s edge - because legal should never be the bottleneck to bold ideas.Core Competencies include Global Legal Strategy, Data Privacy & Cybersecurity, Ethics & Compliance, Artificial Intelligence & Emerging Tech, Corporate Governance, Intellectual Property Leadership, Commercial & Technology Transactions, M&A Diligence & Integration, Regulatory Affairs, Cross-Border Advisory, Risk & Crisis Management, Legal Program Architecture, Board & Executive Counsel, Policy Development, Privacy-by-Design, Legal Ops & Transformation

Experience

1. Associate General Counsel

   Goodbaby International

   Jan 2023 — Present

   As Associate General Counsel at Goodbaby International, the global parent of the Evenflo brand, I serve as the legal and strategic architect behind enterprise-critical initiatives spanning IP, commercial strategy, and data privacy. I lead high-impact programs across international operations - shaping global innovation retention efforts, embedding scalable data governance frameworks, and streamlining commercial systems to protect business interests and accelerate growth. From building cohesive patent and trademark strategies to launching contract infrastructure, I bring a forward-thinking, cross-functional approach that integrates legal insight with business execution.

Education

• American InterContinental University

  Bachelor of Business Administration, Management

  2005

• University of Dayton School of Law

  Juris Doctor, Intellectual Property

  2009