Lorena Lane
End-to-End UX Research, Strategy, and Design | Solving complex problems at the intersections of humans and technology
- Role
- Senior User Experience Consultant at New Era Technology
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Lorena Lane
I\'m Senior UX Consultant with a passion for solving complex problems at the intersection of humans and technology. I lead end-to-end UX initiatives for Fortune 500 companies, as well as iconic brands such as INDYCAR and the Indianapolis Motor Speedway. From generative AI strategy to accessibility-driven design systems, I deliver impactful solutions that align business goals with user needs across healthcare, motorsports, biopharmaceuticals, and beyond. I\'m also an amateur mycologist, bass guitarist, massive music fan, and intern Master Gardener.
Experience
Senior User Experience Consultant
Apr 2022 — Present
As a Senior User Experience Consultant, I lead end-to-end UX initiatives, solving complex problems at the intersection of humans and technology. With deep expertise in UX research, strategy, and human-centered design, I craft intuitive, scalable strategies and experiences that balance business goals with user needs. From discovery and ideation to wireframing, prototyping, and visual design in Figma, I collaborate cross-functionally to drive user-centered solutions.• Leading UX research to uncover insights that inform design decisions and user needs• Developing UX strategies that align business objectives with stakeholder experience goals• Designing and prototyping seamless, accessible interfaces in Figma• Establishing and scaling design systems for consistency across digital products• Advocating for accessibility and inclusive design to enhance user engagement• Collaborating with cross-functional teams to drive innovation and solve business challengesWith extensive experience across industries, I bring a systems-thinking approach to UX/UI design, focusing on scalable, future-ready solutions.
Education
San Diego State University-California State University
Bachelor of Arts (BA)
Ball State University
Emerging Media Design and Development (Graduate Program)
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