Reyna Olivo

About Reyna Olivo

As a Senior Sales & Operations Leader, I have more than 15 years of experience in building and directing high-performing teams. I have a leveraged background in technology, telecommunications, and operational optimization. I am well versed in goal attainment, targeted growth, revenue generation, and cross-functional collaboration. It is my passion to ensure profitable results and influence ROI within an organization. Key Achievements Include: Drove over $100M in revenue through the sales of wireless, broadband, video, and other products across 14 corporate-owned retail locations and 75 authorized retail dealers. Received Summit Award in 2021 and 2022 as top Director of Sales in Florida market and in top 10 and 5 in the nation, respectively. Graduated from SMU Cox School of Business\'s 2022 Latino Leadership Initiative, Corporate Executive Development Program, and was selected to participate in the Executive Top Talent program for 20••••23. Supported all Sales Operations for 400 retail locations and 1.4K employees while managing a multimillion-dollar marketing budget and overseeing full P&L as a key member of the senior management team. Achieved Gross Save Rate goal of 80%, increasing from 72% to 82% in 2015 due to influential leadership strategies and performance acceleration managing call centers. Stepped into a leadership role overseeing sales for a New York district with 7 corporate locations; took charge of daily sales, operational finances, inventory control, and KPIs while managing a diverse team of 100, earning full P&L responsibility.Contact me through this profile if you wish to connect.

Experience

1. Assistant Vice President - Business Sales

   AT&T

   Jul 2024 — Present · Orlando, FL, US

   Responsible for driving sales growth, developing business opportunities, and leading a business organization of 200 employees including Sales Managers and Sales Account Executives throughout Florida.• Developed and executed comprehensive go-to-market strategies to drive growth in Mobility and Fiber solutions for mid-markets.• Responsible for driving revenue in valued added services including Security, Firewall, WiFi, and VoIP.• Fostered strategic partnerships and alliances with our technical partners, IT vendors, Engineering, Network, and internal support teams to drive long term value solutions for our business customers.• Attended customers’ onsite and virtual meetings to review proposals, negotiate, and support team to bring deals to completion. • Conducted regular performance reviews and funnel inspections enhancing team productivity and skill sets. • Managed sales budgets and forecasts ensuring alignment with corporate financial goals. • Introduced a performance-driven sales culture through recruiting and retaining top talent, ongoing trainings, and sales incentives.• Lead, mentor, and motivate business sales team to achieve high performance and professional growth.

Education

• SMU Cox School of Business

  Latino Leadership Initiative | Corporate Executive Development Program, Organizational Leadership

  2022 — 2022

• University of Florida

  Bachelor of Science Degree in Business Management, Minor in Mass Communication

  2006 — 2008

• Florida International University

  Master of Business Administration Degree (MBA), Corporate MBA

  2013 — 2015

Skills

• Direct Sales
• Team Leadership
• Voip
• Microsoft Office
• Sales
• Wireless
• Customer Experience
• Managed Services
• Sales Process
• Account Management
• Retail
• Sales Operations
• Customer Retention
• Customer Service
• Customer Satisfaction
• Training
• Product Management
• Solution Selling
• Telecommunications
• Sales Management
• Management
• Team Building
• Cross-Functional Team Leadership
• Mobile Devices
• Leadership
• Call Centers
• Cold Calling
• Inventory Management