Edward R.

About Edward R.

As President of Reyes Media Group, I’m driven by a mission to inform, empower, and connect Kansas City’s Hispanic community through culturally relevant media — and to continuously evolve how we do it.For over a decade, I’ve led the transformation of a legacy media company into a multimedia platform, expanding our reach across radio, print, and increasingly, digital. From La Grande 1340 AM, La X1250 am, Dos mundos 1480am to Dos Mundos newspaper, our brands are trusted voices in the community — but we’re not just telling stories, we’re building bridges.A key part of our growth has come from developing forward-thinking digital media strategies that strengthen the value we bring to our partners. By embracing targeted digital advertising, bilingual content marketing, and community-driven campaigns, we’ve helped brands connect with Hispanic audiences in ways that are authentic, measurable, and impactful.We’ve also reimagined our role beyond media: we’re collaborators, advisors, and advocates. Whether working with nonprofits, civic leaders, or corporate partners, we help shape campaigns that resonate deeply — and deliver results.Looking ahead, I’m committed to scaling our digital capabilities, investing in content innovation, and growing strategic partnerships that align with our core purpose: serving our community with integrity and intention.If you’re exploring meaningful engagement with the Hispanic market or want to collaborate on culturally fluent storytelling, let’s connect.

Experience

1. President

   Reyes Media Group

   May 2013 — Present · Kansas City, MO, US

   As President of Reyes Media Group, Edward plays a pivotal role in the company\'s rapid growth and success. He is a forward-thinking business strategist with four decades of experience in the industry. Edward\'s exceptional leadership skills have been instrumental in building Reyes Media Group from the ground up. His unwavering passion for the organization is unmatched, serving as a testament to his expertise and determination.With an unparalleled dedication to seeing the company thrive, Edward is constantly focused on excellence, inspiring and empowering others to reach their full potential. He firmly believes that anything can be achieved with ambition, and he consistently drives the team towards new heights of success.Recently tasked with developing digital marketing partnerships and programs to help businesses maximize their digital presence through their digital toolbox called RMG Digital Reach.As President, Edward is responsible for- Setting the company\'s strategic direction and long-term planning in collaboration with partners- Overseeing the day-to-day operations to ensure all departments are working together to meet the organization\'s goals- Leading and motivating the executive team to achieve and exceed performance targets- Establishing policies and procedures that promote company culture and vision- Building and maintaining a strong team to lead the organization into the future- Representing the organization to stakeholders, including customers, employees, investors, and the public- Monitoring financial performance and ensuring the company remains profitable and sustainable- Making high-stakes decisions that shape the future of the company, often in the face of uncertainty and risk.

Education

• Rockhurst University

  Bachelor’s Degree, Marketing and Business Admin

Skills

• Marketing
• Sponsorship
• Mobile Marketing
• Video Production
• Broadcast
• Marketing Communications
• Advertising Sales
• Digital Marketing
• Relationship Marketing
• Spanish
• Customer Relationship Management (Crm)
• Public Speaking
• Brand Development
• Online Advertising
• Management
• Public Relations
• Media Relations
• Publishing
• Radio
• Competitive Analysis
• Brand Management
• Creative Direction
• Marketing Strategy
• Digital Media
• Digital Strategy
• Strategic Partnerships
• Salesforce
• Multicultural Marketing
• Google Adwords
• Spanish Media
• Direct Mail
• Community Development
• Integrated Marketing
• Media Buying
• Web Design
• Social Media Marketing
• Social Media
• Online Marketing
• Mac
• B2b