Rex Tercero

About Rex Tercero

Performance TV, Connected TV (CTV) Advertising, Data Analysis, Data Science, Performance Marketing, Ad Operations, Operations Management, Statistics, Optimization, SaaS, DSP, DMP, Programmatic Media Buying, Header Bidding, Market Segmentation, Display Marketing, Retargeting, Retention Marketing, Brand Marketing, Acquisition Marketing, Mobile Marketings, Social Media Marketing, Email Marketing, Media Buying, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click Marketing (PPC), Comparison Shopping Engine (CSE), Affiliate Marketing, Cost Analysis, Data Analysis, Data Mining, Datafeed Integration, Database Management, WordPress, Accounts Payable/Accounts Receivable, Microsoft SQL Sever, MySQL, PostgreSQL, Microsoft Query, Command-Line Interface, JIRA, Confluence, Tableau, AI Prompting, AI Agents, MCP Servers, Vibe CodingFacebook Marketing Partner, Facebook Blueprint, Facebook Business Manager, Snapchat for Business, Google Analytics, DoubleClick Campaign Management (DCM), DoubleClick For Advertisers (DFA), Adobe, Sizemek, Coremetrics, Omniture, SalesForce, ZenDesk, Zoom, Slack, The Trade Desk, DoubleClick DART, Google AdWords, MSN adCenter, Yahoo! Search Marketing, Yahoo! Small Business, Amazon Seller Central, eBay Marketplace, Commission Junction, LinkShare, Google Affiliate Network, ShareASale, QuickBooks

Experience

1. Senior Business Intelligence Analyst

   MNTN

   Sep 2010 — Present

   8th Company Employee Hired (Current: 3rd Most Tenured)Prior Roles- Director, Client Services- Director, Ad Operations- Senior Performance Data Analytics Hired/Mentored Individuals From Entry-Level To- Co-Founder, Consumer Products- Executive VP Sales, Financial Services- VP Customer Service, Digital Marketing- Sr Director, Marketing Technology- Sr Sales Executive, Entertainment & Sports- Sr Manager Programmatic, Healthcare Technology

Education

• Cal State Fullerton, College of Business and Economics

  M.B.A., Finance

  2007 — 2010

• University of California, Riverside

  B.A., Economics/Administrative Studies

  1999 — 2003

Skills

• Yahoo Search Marketing
• Brand Marketing
• Jira
• Retargeting
• Network Optimization
• Google Analytics
• SEO
• Crm Integration
• Ad Optimization
• Ppc
• Operations Management
• Ad Exchanges
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Accounts Payable
• Statistics
• Accounts Receivable
• Comparison Shopping Engines
• Crm
• Mobile Marketing
• Zendesk
• Data Analysis
• E-Commerce Optimization
• Sem
• Coremetrics Analytics
• Acquisition Marketing
• Google Adwords
• Saas
• Leadership
• E-Commerce
• Account Reconciliation
• Marketing
• Data Science
• Email Marketing
• Omniture
• Cost Transparency
• Kanban
• Online Advertising
• Ad Targeting