Rex Fan

Lead Behavioural Insights Advisor @Bupa

London, GB

Provide behavioural science consultancy expertise to both internal and external stakeholders- Lead the development of behavioural interventions, with excellent results on increasing user engagement, retention, and usability of Bupa services, as well as achieving long-term organisational culture change- Provide behavioural audit expertise on areas such as comms strategy, campaigns, and data collection- Developed a leadership training programme to equip senior Bupa managers with behaviour change skills- Lead the development and delivery of projects, workshops, webinars and blogs to promote the work of the Bupa Behavioural Insights Team- Pioneer and implement behavioural measures and frameworks into the team’s work process

The Hong Kong University of Science and Technology

Bachelor of Engineering - BE

University of Nottingham

Graduate Diploma

University of Nottingham

MSc Behavioural Economics