Rex Berfield

About Rex Berfield

I’m a Sales and Business Development leader with 30+ years of experience driving revenue and growth. I’ve revitalized distribution channels by building dedicated sales teams, securing major brands like Sony, and expanding e-commerce efforts. Some of my highlights include: Managing a $30M annual revenue division while overseeing 12 employees and 700 independent 12-volt dealers across three locations. Leading efforts that increased Circuit City’s revenues from $8M to over $100M.What I love most about sales management is teaching others the art of selling, sharing my experiences, and demonstrating how rewarding it is to achieve goals together. I thrive on the psychology of sales—understanding both the reps I lead and the customers we serve—and bringing it all together to drive success.What sets me apart is my track record of getting the job done and consistently exceeding targets. I’m not afraid to think outside the box and use all available resources to solve challenges. My training at Gallup University and deep understanding of personality traits allow me to adapt naturally and form strong, genuine relationships, whether managing a team or closing a deal.In terms of specific skills, I excel in sales management, direct management of sales teams, territory development, product development, and new business development. I have a proven ability to drive business-to-business relationships and execute product promotions, placements, and rollouts in competitive environments. I’m experienced in building strong business relationships with customers, from small regional retailers to large national accounts, and I have deep connections within the military exchange channel, distributors, and buying groups.Why hire me? I bring real-world expertise that can’t be taught in a classroom. I’m results-oriented and love winning with my team. I’m a master at strategically allocating sales targets and identifying where extra support is needed to ensure everyone hits their goals. More than just a sales manager, I run the business like it’s my own business, setting quotas, managing resources, and placing the right people in the right roles.Ultimately, I’m committed to driving success for both the team and the company, ensuring that we not only meet but exceed our goals.If you know of any positions that would be a good fit for my skills and experience, please contact me at b••••••••@gmail.com. I’m open to relocation.

Experience

1. National Sales Manager

   Rydeen Mobile Electronics

   Jul 2025 — Present · US

Skills

• Product Management
• Sales Management
• Product Marketing
• Trade Shows
• Consumer Electronics