Rex Richmond

About Rex Richmond

I\'m in the business of impossible problems: How do you commercialize AI technology that healthcare providers have never seen before? How do you build reimbursement pathways for algorithms? How do you convince a health system that a 12-lead ECG can detect cardiac conditions they\'re currently missing?At Anumana, as Western US Sales Lead, I\'m doing exactly that. I\'m bringing FDA-cleared ECG-AI technology to market—technology co-developed with Mayo Clinic that detects low ejection fraction heart failure and has pioneering Medicare reimbursement through new CPT codes. This is the frontier of cardiovascular AI commercialization.My 20+ years span commercial sales and sales leadership, commercial marketing, market access, and health policy & economics across medical devices, biotechnology, and pharmaceuticals. But what makes my background powerful isn\'t just the breadth—it\'s how I\'ve learned to translate innovation into adoption.I understand the full commercial ecosystem: clinical validation, regulatory pathways, reimbursement strategy, provider workflows, billing requirements, and the psychology of how customers make high-stakes decisions. I build go-to-market strategies that address every touchpoint in that ecosystem. I create campaigns that connect breakthrough solutions to the real-world problems providers and patients face.What drives me is the conviction that artificial intelligence and big data will revolutionize cardiovascular medicine. Not someday—now. AI can accelerate scientific evidence, identify patterns humans miss, and democratize advanced diagnostics. The question isn\'t whether this transformation will happen. It\'s whether we can commercialize these technologies fast enough to reach the patients who need them.

Experience

1. Sales & Marketing Executive

   Anumana

   Dec 2025 — Present

Education

• Baylor University

  Bachelor of Science (BS), Biological Sciences

Skills

• Sales Operations
• Commercialization
• Sales Management
• Market Development
• Product Marketing
• Crm
• Medical Devices
• Clinical Research
• Product Launch
• Oncology
• Cardiology
• Marketing
• Hospitals
• Selling
• Marketing Communications
• Fda
• Product Management
• Healthcare
• Sales
• Global Marketing
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Endocrinology
• Market Analysis