Erik Hernandez

About Erik Hernandez

Helping Brands Find Their Voice & Stand Out Branding isn’t about fancy words or slick designs, it’s about telling a story that actually connects with the right people. And let’s be real, that’s easier said than done. That’s where I come in. As Managing Partner at Tilted Chair, I help brands cut through the noise and build messaging that’s authentic, clear, and a little unexpected (because who wants to sound like everyone else?). Whether you’re a startup finding your footing or a big brand needing a fresh perspective, I make sure your audience gets who you are—and actually cares. What I Bring to the Table: Brand Strategy That Makes Sense – No fluff, just a solid foundation for your brand’s voice. Audience Insight That Works – Because great branding starts with truly knowing who you’re talking to. Creative That Sticks – Messaging and storytelling that make people pay attention (and take action). Who I\'ve Worked With: Amazon | Red Bull | Anheuser-Busch | Chevy | Jack Daniel’s | AT & T | Startups & Challenger Brands With 20+ years in the game, I’ve had the chance to work with global giants and up-and-comers alike, always focused on the same thing: creating brands people actually care about. Let’s Chat If you\'re looking for a branding partner who gets it, someone who can help you tell your story in a way that actually moves people, let’s talk. Shoot me a message or connect. Let’s build something great.

Experience

1. Managing Partner Director of Strategy

   Tilted Chair

   Apr 2015 — Present · Austin, TX, US

   At Tilted Chair we don’t help brands target consumers, we help people fall in love with great brands. Some of the great brands we work with include Amazon, Red Bull, People Magazine, Torchy’s Tacos, Austin Java, and more. We help seamlessly weave these brands into today’s diverse culture by combining empathetic human communications with data and analytics.

Education

• The University of Texas at Austin

  Bachelor of Science (BS), Advertising

  1998 — 2002

Skills

• Creative Direction
• Social Media Marketing
• Brand Development
• Open Heart Surgery
• Creative Strategy
• Mobile Marketing
• Digital Marketing
• Relationship Marketing
• Corporate Identity
• Integrated Marketing
• Outdoor Advertising
• Concept Development
• Marketing
• Art Direction
• Interactive Advertising
• Social Media
• Brand Architecture
• Creative Writing
• Interactive Marketing
• Copywriting
• Branding & Identity
• Digital Strategy
• Advertising
• Athletic Performance