Revati Khalatkar

Content and Seo Specialist @Cytiva

Bengaluru, IN

SEO & AEO Content Strategy & Execution: Developing and executing advanced SEO and AEO content strategies optimized for SERPs, AEO, and AI-driven search systems to drive organic growth and achieve targeted performance outcomes.Global SEO and Content Initiatives: Executing global content and e-commerce SEO strategies, amplifying content through organic channels, and collaborating cross-functionally to embed SEO best practices across workflows.Generative Engine Optimization (GEO): Executing advanced GEO strategies to ensure content is accurately understood, cited, and surfaced by AI-driven search engines, strengthening brand authority across emerging AI platforms.SEO Tools for Tracking & Optimization: Leveraging GA4, GSC, seoClarity, SEMrush, Ahrefs, and Google Keyword Planner to track SEO and AI-driven traffic and implement data-backed optimizations.Competitor Research: Performing in-depth competitor research to identify keyword and content gaps, develop data-driven content strategies, and monitor competitive performance.Technical SEO: Conducting technical SEO audits and resolving issues related to sitemap, indexing, redirects, broken links, page speed, schema, and UX to improve site performance.Google Merchant Center Management: Managing and optimizing Google Merchant Center through policy compliance, product feed updates, issue resolution, and performance analysis to increase visibility and conversions.

Devi Ahilya Vishwavidyalaya

Bcom Honours

Institute of Management Studies (IMS), Devi Ahilya Vishwavidyalaya (DAVV)

Master of Business Administration, E-Commerce/Electronic Commerce