Reuben Steiger
Innovator | Connector | Entrepreneur
- Role
- Managing Partner at Pattern5
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Reuben Steiger
I turn promising ideas into global movements. I have done this for the world\'s largest casino, the virtual world of Second Life and brands such as Nike, TED, Coca Cola and countless startups. I love what I do and specialize in product design, storytelling, strategic partnerships, new revenue models, and go-to-market strategies. I\'m well-connected at the intersection of tech, advertising, games and VC. Highlights include:1. Advising and growing ventures towards acquisition across XR and AI w/>500M in exits2. Leading innovation for Interpublic Group’s IPG Media Lab, advising Fortune 100 brands on $36B of media spend.3 Scaling and growth for global clients (Nike, Cisco, Warner Bros, NBA, Microsoft, Google).4. Founding and leading Millions of Us and Virtual Greats, pioneers in virtual goods — with Virtual Greats acquired in 2013.
Experience
Managing Partner
Jun 2016 — Present · Princeton, NJ, US
Helped drive >$500M of liquidity events. Advised emerging tech ventures by aiding/leading business development, fundraising, partnerships and executive coaching.Built global network across XR and Metaverse ecosystem (Unity, Magic Leap, Apple, XRGuild).Drove successful outcomes via acquisitions to Microsoft, Apple and Epic among others.
Education
Brown University
BA, English Literature
1989 — 1993
Princeton High School
Diploma
1985 — 1989
Skills
- Marketing
- Mobile Marketing
- Creative Industries
- Online Marketing
- User Experience
- Content Strategy
- Marketing Strategy
- Social Networking
- Innovation Consulting
- Experience Design
- Visual Storytelling
- Corporate Development
- Entrepreneurship
- Social Media
- Business Strategy
- Augmented Reality
- Strategy
- Sequential Art
- Strategic Partnerships
- User-Centered Design
- Online Advertising
- Community Sites
- Business Development
- Digital Marketing
- Video Games
- Transmedia
- Game Mechanics
- Digital Media
- Leadership
- New Business Development
- Advertising
- New Media
- Web Design
- Virtual Worlds
- Digital Strategy
- Interactive Marketing
- 3d
- Start-Ups
- Mobile Devices
- Virtual Reality
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