Reuben Sequeira

About Reuben Sequeira

I am a strategy and market intelligence leader with over 10+ years of experience helping organizations make sense of complex systems—markets, industries, technologies, and the human dynamics that shape them. My work sits at the intersection of analytical rigor, clear storytelling, and principled yet pragmatic decision-making.As Chief Program Manager for Market & Competitive Intelligence at Emerson - T&M, I have led enterprise and business-unit strategy programs spanning market & competitive analysis, industry and customer segmentation, and macroeconomic context-setting. I partner closely with executives and cross-functional leaders to translate data into clear narratives that inform long-term strategy, investment decisions, and organizational alignment.I am deeply interested in how innovation is developed, who it ultimately serves, and at what cost — to people, communities, and the natural world. I believe science, engineering, and data are among humanity’s most powerful tools, and that their highest use is in advancing collective well-being, equity, and environmental stewardship.My core values — integrity, perseverance, and adventure — shape how I lead and collaborate. I value teamwork over heroics, co-leadership over hierarchy, and community-driven solutions over extractive models. I am particularly drawn to work in STEM, and mission-aligned nonprofit ecosystems, where innovation has direct, tangible impact on human and planetary health.I am open to conversations with thoughtful leaders and builders who approach strategy as both a discipline and a responsibility—grounded in integrity, collaboration, and long-term stewardship. I am particularly interested in exchanging perspectives with those working at the intersection of science, technology, community, and impact, and who are committed to developing solutions that are equitable, sustainable, and genuinely human-centered.

Experience

1. Chief Program Manager - Market & Competitive Intelligence Emerson - t & m

   NI (National Instruments)

   Oct 2015 — Present · Austin, TX, US

   Lead enterprise market and competitive intelligence initiatives that inform strategic decision-making, cross-functional planning, and long-term business growth. Partner with executives and stakeholders to translate complex data into actionable insights, combining analytical rigor, storytelling, and principled yet pragmatic guidance.Key Responsibilities:Govern and execute corporate market sizing (TAM/SAM) programs to support strategic planning across business units and functionsDeliver quarterly macroeconomic, industry, and competitive analysis to guide forecasting, investor relations, and executive decisionsTrack market share and performance, providing leadership with timely, actionable insightsCollaborate cross-functionally to govern segmentation, customer data frameworks, and vendor relationships (~$200K third-party research budget)Advocate for data-driven decision-making through training, stakeholder engagement, and thought leadership across the enterprise

Education

• Texas A&M University

  Master of Biotechnology, Biotechnology

  2010 — 2011

• The University of Kansas

  Bachelor of Science, Biochemistry

  2006 — 2010

Skills

• Molecular Cloning
• Science
• Biochemistry
• Western Blotting
• Biotechnology
• Protein Purification
• Laboratory
• Dna
• Growth Consulting
• Protein Chemistry
• Pcr
• Market Analysis
• Data Modeling
• Molecular Biology
• Rnai
• Data Analysis
• Market Research
• Gel Electrophoresis
• Purification
• Protein Expression
• Sds-Page
• Strategic Consulting
• Management Consulting
• Cell