Anastasia Laska

WORK HISTORY

EDUCATION

ABOUT ANASTASIA LASKA

I lead commercial growth where technology meets execution. Go-to-market, pricing, customer strategy, and international scaling. The work is practical: build the commercial operating system, align teams, and deliver measurable outcomes in revenue, margin, and adoption.My background spans retail and consumer ecosystems, retail technology, enterprise SaaS, automation, and AI. I step in when a company needs sharper GTM, more effective pricing, a clearer value proposition, or higher sales excellence across markets and channels.A core differentiator is international complexity as a feature, not a footnote. I have led multi-country teams and senior stakeholders in matrix environments, translating strategy into execution across cultures, functions, and time zones. I build teams where different perspectives are voiced early, decisions are made with clarity, and people grow into bigger scope. That is how performance and inclusion reinforce each other.Today, I work in three modes:PERMANENT LEADERSHIPCCO or CRO, and in selected contexts CMO or BU GM. Pan-European retail, retail technology, and enterprise SaaS, with mandates that reshape GTM, pricing, and customer strategy end-to-end.INTERIM C-LEVEL MANDATESI step in when there is too much at stake for a wait-and-see approach. PE-backed portfolios under 100-day pressure, stalled growth, pricing leakage, GTM resets, and roll-outs that must work first time. I take executive accountability with the teams.AL ADVISORYI work alongside leaders, PE funds, and tech vendors on commercial operating models and execution programs that scale. Pricing and value architecture, CRM and customer value programs, partner ecosystems, value engineering, plus the governance and cadence that keeps delivery on track. I can pair this with executive coaching for change leaders focused on decision velocity, stakeholder alignment, and communication under ambiguity.IMPACT ANCHORS• €30–100M annual SaaS and tech revenue responsibility• €1–20M GTM and marketing budgets• €50M+ scale-up growth across 20+ countries• 20–120 people led in multicultural teamsHOW I LEAD, IN ONE PARAGRAPHI am a pragmatic builder. I see patterns fast, set priorities, and organise people and resources for delivery. I stay close to customers and the field, and I move teams from discussion to action with a clear cadence and direct communication.Based in Düsseldorf. DACH and Benelux focus, pan-European scope. English and German.Personal note: tourism and hospitality is a family passion and a lived reminder that customer experience is never theoretical.