Stefanie Taylor

VP Group Director, Data Solutions, Blu @Horizon Media

San Diego, CA, US
EMAILS
s••••••@horizonmedia.com
MOBILE NUMBERS
+15•••••••19

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WORK HISTORY

Mar 2023 — Present

VP Group Director, Data Solutions, Blu @Horizon Media

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San Diego, CA, US

Create and drive the product roadmap for blu, Horizon Media’s Connected Marketing Platform-Collaborate with product users, data engineers and data scientists to develop use cases, define requirements, build product features, set priorities, and ensure clarity for data solutions-Lead the development of Artificial Intelligence and Large Language Models within the connected marketing platform-Build trust, confidence, and relationships with teams to democratize big data assets through natural language prompts-Drive adoption through proactive evangelism and collaborative feedback sessions-Participate in Microsoft Co-Pilot Beta, driving early adoption of language-based prompting in everyday tasks.

EDUCATION

N/A

University of Tennessee, Knoxville

Journalism and Electronic Media, Broadcast, Print, Radio, Electronic Media, Business Management, Spanish

2001 — 2003

Tennessee Technological University

English-Journalism, Journalism

SKILLS

Database MarketingMarketingAdvertisingPay Per Click (Ppc)Market PlanningWeb AnalyticsCreative DirectionSearch Engine Marketing (Sem)Social Media MarketingOnline AdvertisingSemBusiness AgilityMulti-Channel MarketingCustomer Relationship Management (Crm)CrmEmail MarketingOnline MarketingOmniturePress ReleasesSocial MediaLeadership DevelopmentCopywritingAffiliate MarketingComparison Shopping EnginesPpcProfessional MentoringDirect MailSearch Engine Optimization (SEO)Digital MarketingMarketing StrategySEOStrategyE-Commerce

ABOUT STEFANIE TAYLOR

Accomplished marketing technologist and digital transformational leader with more than 20 years of experience driving innovation and profitable growth at the intersection of data, technology and user experience for major enterprise retailers and marketing agencies. Deep expertise in developing and delivering complex solutions spanning traditional and digital marketing, advertising technology, product and software development, e-commerce and customer experience. With passion, humility and a strong sense of curiosity, I lead high-performing teams who promote a culture of transparency, bias for action, collaboration, and accountability. Experienced developing and managing large multi-level organizations including associates, contractors, offshore teams, marketing service providers and vendors.Skills: Data & Technology· Customer Data Activation· Privacy: GDPR, CCPA, CPRA, RDP, LDU· CDP, DMP, Identity Graphs· MarTech & AdTech Stacks· AI & ML Solution Design· ETL Service ExecutionMarketing & Strategy• Paid, Earned & Owned Media• Retail P/L Ownership & Strategy• Retail Media Networks• Programmatic / Addressable• Business Agility / Scrum• Data-Driven DecisionsLeadership & Execution• Player-Coach Digital Leadership• Keynote Speaker• Technology Practitioner• Building Trust & Relationships• High-Performing Teams• Collaboration & Accountability

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