Stefanie Taylor
VP Group Director, Data Solutions, Blu @Horizon Media
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WORK HISTORY
VP Group Director, Data Solutions, Blu @Horizon Media
San Diego, CA, US
Create and drive the product roadmap for blu, Horizon Media’s Connected Marketing Platform-Collaborate with product users, data engineers and data scientists to develop use cases, define requirements, build product features, set priorities, and ensure clarity for data solutions-Lead the development of Artificial Intelligence and Large Language Models within the connected marketing platform-Build trust, confidence, and relationships with teams to democratize big data assets through natural language prompts-Drive adoption through proactive evangelism and collaborative feedback sessions-Participate in Microsoft Co-Pilot Beta, driving early adoption of language-based prompting in everyday tasks.
EDUCATION
University of Tennessee, Knoxville
Journalism and Electronic Media, Broadcast, Print, Radio, Electronic Media, Business Management, Spanish
Tennessee Technological University
English-Journalism, Journalism
SKILLS
ABOUT STEFANIE TAYLOR
Accomplished marketing technologist and digital transformational leader with more than 20 years of experience driving innovation and profitable growth at the intersection of data, technology and user experience for major enterprise retailers and marketing agencies. Deep expertise in developing and delivering complex solutions spanning traditional and digital marketing, advertising technology, product and software development, e-commerce and customer experience. With passion, humility and a strong sense of curiosity, I lead high-performing teams who promote a culture of transparency, bias for action, collaboration, and accountability. Experienced developing and managing large multi-level organizations including associates, contractors, offshore teams, marketing service providers and vendors.Skills: Data & Technology· Customer Data Activation· Privacy: GDPR, CCPA, CPRA, RDP, LDU· CDP, DMP, Identity Graphs· MarTech & AdTech Stacks· AI & ML Solution Design· ETL Service ExecutionMarketing & Strategy• Paid, Earned & Owned Media• Retail P/L Ownership & Strategy• Retail Media Networks• Programmatic / Addressable• Business Agility / Scrum• Data-Driven DecisionsLeadership & Execution• Player-Coach Digital Leadership• Keynote Speaker• Technology Practitioner• Building Trust & Relationships• High-Performing Teams• Collaboration & Accountability
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