Lezlie Garr
Content & Creative Director @Rver Job Exchange
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WORK HISTORY
Content & Creative Director @Rver Job Exchange
Created by Escapees RV Club (one of the oldest, largest, and most loved RV membership organizations in the world) to provide a total support network for all RVers, and offer job opportunities in every industry while helping to educate and inform businesses of the underutilized mobile workforce. • : Lead growth and direction after initially creating the role from scratch and successfully pitching it to CEOs. Provide creative problem solving and resourceful solutions to unexpected problems. • Cultivate and maintain relationships with employer accounts and drive new revenue by ensuring high customer satisfaction and presenting well-targeted proposals. • Create educational resources for new potential employers to help bring clarity to the value of the RVer workforce and dispel common myths about RVing and RVers. • Create resources for job seekers to help them with transitioning to remote work, writing remote work resumes and cover letters, and landing and maintaining remote work jobs. • Develop and implement a strategic marketing plan for the Job Exchange according to objectives and budget; contribute to overall company brand strategy to help achieve engagement and revenue goals. • Work collaboratively with consultants and specialists to develop and execute robust digital marketing campaigns in line with organization objectives, goals, overall brand, and sub-brands. • Implement social media and email strategy to drive engagement and brand recognition. • Create high-quality deliverables (wide range of written and graphic content, web and social media content, digital downloads, educational resources, long-form messaging materials, printed collateral, and more). • Consistently bring new, often advocacy-focused, ideas to leadership to expand reach and impact. • Conduct market research to identify industry trends and commercial opportunities to help develop creative campaigns and rebranding initiatives.
EDUCATION
Northern Kentucky University
Music Education
Northern Kentucky University
Bachelor of Arts (B.A.), Integrative Studies: Education, Entrepreneurship, Organizational Leadership
ABOUT LEZLIE GARR
Hi, I’m Lezlie. After my first-choice career as a Music Educator didn’t pan out, I stumbled in and out of the, and, until landing for a while. That combined my Education background, home-grown HR knowledge, sales and customer service skills, and – most importantly –. And a few years later, it launched me into what I like to call ‘ ’ (because of the completely non-linear and unintentional way I found myself in that position). I spent + resume writer and career coach. Then in March of 2022, I was able to pitch and create a position for myself in an organization I really admired and spent 18 months as & there. Across all those years, a few common threads emerged: 🪄 I’ve developed skills in: • Creative Strategy • Brand Building • Web Design & Development • Business & Creative Writing • Videography • Animation • Social Media • Marketing • Business Development Now I\'m turning my efforts to. My eclectic background has made me well-matched for roles that require maximizing brand impact by developing and implementing innovative and engaging marketing strategies. I’m deeply interested in organizations that make a difference, inspire people to take meaningful actions, and work toward a better, kinder, and more equitable world. A little more about… • • Diverse background across advertising, community relations, digital marketing, social media, web design, content creation, and high-level professional writing across myriad mediums and platforms Entrepreneurial, highly trainable, and comfortable ‘wearing many hats’ Multiple certifications, awards, and accolades in professional writing and content marketing 🤓 Word nerd, educator, helper, , full-time RVer, dog mom, amateur guitar player, and kick-ass cook- Abundant welcome.
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