Kathrine Resting
Consumer Experience Manager @BAT
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WORK HISTORY
Consumer Experience Manager @BAT
Manage a multi-million-pound UK & Northern Europe budget, delivering culturally relevant activations and high-impact strategic partnerships- Build and negotiate partnerships with top entertainment brands, driving some of BAT UK’s most successful campaigns- Lead major experiential programmes, including well-known festivals and City Takeovers, enhancing brand relevance and audience engagement- Direct premium lifestyle and entertainment activations, collaborating with agencies, talent, and cross-functional teams to align creative and commercial goals- Oversee end-to-end experiential campaign delivery, from insight-driven strategy to execution, ensuring activations resonate with audiences and deliver measurable impact.
EDUCATION
Aalborg University
Bachelor's Degree, Communication and Media Studies
Danish School of Media and Journalism
Danish School of Journalism, Journalistic Communication
Nathalie Zahles Gymnasieskole
High School, English A, French A, Social Studies B
Aalborg University
Master's Degree, Communication
Oure, Sport & Performance
Skiing
Kaptajn Johnsens Skole
Primary School
SKILLS
ABOUT KATHRINE RESTING
Brand engagement through Partnerships, Events & Entertainment
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