Reshmi Basu
Marketing Officer @ Joy Personal Care | Former Marketing Intern @ Zee5 | Former Subject Matter Expert/Content Writer @ Wordsmith l Ex-Jadavpur University (M.A. Comparative Literature)
- Role
- Marketing Officer at RSH Global
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Reshmi Basu
As a Marketing Officer at RSH Global, I oversee the national and regional social media…
Experience
Marketing Officer
Jul 2023 — Present · IN
Oversees the national and regional (Bengal) social media presence of Joy Personal Care, managing influencer marketing, content planning, campaign execution, and agency coordination across Instagram, Facebook, and YouTube.Social Media Marketing• Develops platform-specific monthly content calendars with trend-led formats• Aligns brand campaigns with cultural, seasonal, and celebrity-led moments• Coordinates with media and creative teams for rollout, approvals, and live posting• Independently handles the Joy Bengal handle – content direction, regional creators, and calendar ownershipInfluencer Marketing• Leads end-to-end execution of influencer campaigns for skincare, sunscreen, and new launches• Writes detailed creator briefs, scripts, visual references, and manages usage rights & trackers• Oversees influencer sourcing, negotiations, and performance tracking for both national and regional activationsNotable Campaigns:• Beauty Is For Everyone – LGBTQ campaign with Sushant Divgikar• Sanya Malhotra Reveal – National brand ambassador launch rollout• Vitamin C Cream Relaunch – Influencer campaign with 50+ creators• Hydra Refresh Gel Cream – Monthly influencer & creator management• Women’s Premier League 2024 – Brand-led digital support• Joy x KKR (IPL 2024) – Match-day digital content & trend-led engagement• RWA Activation with Mirchi – Scriptwriting and on-ground content planning• Filmfare Bangla 2024 & 2025 – Red carpet content creation, live coverage & brand representation
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