Reshma Shah
European Events & Incentives Project Manager @Canon EMEA
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WORK HISTORY
European Events & Incentives Project Manager @Canon EMEA
Lead end-to-end project management of events including exhibitions, conferences, executive dinners, incentive trips, and virtual/live online events- Manage multiple concurrent projects with varying budgets, timelines, and stakeholder expectations- Own budget planning, forecasting, and reconciliation, ensuring cost control and ROI- Source, brief, and manage suppliers and venues (AV, production, catering, travel, accommodation, entertainment)- Develop detailed event plans, timelines, risk assessments, and run-of-show documents- Coordinate logistics and travel arrangements for domestic and international incentive programs- Deliver high-touch executive and VIP experiences, ensuring discretion and exceptional service- Lead on on-site delivery, troubleshooting in real time and ensuring seamless execution- Plan and deliver virtual and hybrid events, managing platforms, speakers, content, and live production- Collaborate with internal teams including marketing, sales, leadership, and external partners- Conduct post-event reporting and evaluation, capturing feedback, insights, and recommendations
EDUCATION
Aston University
Product Design & Management, Product Design and Management
London Bridge Business Academy
CIM Professiona Diploma in Marketing, Marketing
UCL Institute of Education
CIM Professional Diploma in Event Management, Event Management
SKILLS
ABOUT RESHMA SHAH
Experienced Events & Incentive Project Manager delivering end-to-end live, virtual, and hybrid experiences. Proven track record managing exhibitions, conferences, executive-level events, incentive travel programs, and large-scale online team events. Highly skilled in stakeholder management, budget control, supplier negotiation, and flawless on-site delivery under pressure.
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