Reshma Shaikh
Brand & Marketing Strategist | Driving GTM | Integrated Campaigns | Scaling Market Leadership through Content & Communication | P&L Management
- Role
- Marketing Manager at Schneider Electric
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Reshma Shaikh
Marketing, to me, sits at the intersection of business strategy and human behaviour. When that intersection is aligned, brands grow with clarity and purpose. I have spent 13+ years working across that intersection — in Beauty & Personal Care, FMCG, and Electrical & Energy Management. Three distinct categories, diverse consumer mindsets, and evolving market dynamics — with one consistent approach: aligning brand narrative with business objectives and translating that into marketing that drives measurable impact. My experience spans marketing strategy, integrated campaign planning, GTM strategy, partner & channel ecosystems, content and communication strategy, and P&L-aligned brand management. I have worked with national brands, led multi-market rollouts, and built scalable partner programs that strengthen reach, alignment, and sustained growth. Working across industries has given me a strong perspective on customer behaviour and market dynamics, and how they influence brand and business decisions. This allows me to connect long-term brand thinking with on-ground execution in a structured and consistent way. I thrive in collaborative, cross-functional environments, ensuring marketing contributes meaningfully to both business direction and execution. My focus is on building structured marketing approaches that drive consistency, clarity, and long-term brand value. Areas of Expertise:Marketing Strategy | Brand Strategy | GTM Planning | Integrated Campaigns | P&L Management | Partner & Channel Ecosystems | Content & Communication Strategy | Channel Marketing | Team Leadership | Growth Strategy Mumbai · 13+ years · Beauty, FMCG & Electrical · Executive Program — IIM Raipur
Experience
Marketing Manager
Aug 2021 — Present · IN
Developing strategies for the brands in alignment with overall marketing plans.• Planning and implementation of digital marketing & ecommerce marketing.• Liaising with the agencies to create brand communication with a consistent brand voice as per the brand positioning & strategies for offline and online platforms.• Leading & driving the initiative of inside sales for the vertical.• Planning and implementation of the omnichannel campaign, including traditional and digital media, and overseeing the annual plans & marketing spends of the vertical.• Collaborating with the product team on the standardization, design, and production of marketing materials.• Leading digital initiatives that are driving demand generation, brand awareness, and commercial impact.Achievements:• Rolled out an engagement initiative and community building activity for the end consumers and influencers with the aim to reach audience weekly through WhatsApp & social media platform.• Recognized for rolling out the project of Ecommerce website – Smartshop with the core team from concept development to launch of the website in 9 weeks in Oct 2022.• Being a Sustainability Ambassador at Schneider Electric, I worked closely with the global sustainability team for promotion of the webinar (Lets Scope 3 Down) across the organization and hosted the webinar of 750+ audience in May 2023.
Education
University of Virginia Darden School of Business
Cerification, Artificial Intelligence in Marketing
Indian Institute of Management Raipur
EXECUTIVE CERTIFICATE PROGRAMME, DIGITAL MARKETING & SOCIAL MEDIA STRATEGY
2021
University of Mumbai
Master of Business Administration (MBA), Marketing
2010 — 2012
K J Somaiya College of Arts & Commerce, Vidyanagar
Bachelor of Commerce (BCom), Business/Commerce, General
2005 — 2008
Skills
- Public Relations
- Business Strategy
- Account Management
- Sales
- Customer Service
- Advertising
- Microsoft Excel
- Strategic Planning
- Team Management
- Retail
- Management
- Market Research
- Marketing
- Competitive Analysis
- Marketing Communications
- New Business Development
- Business Development
- Trade Marketing
- Market Planning
- Brand Management
- Marketing Strategy
- Strategy
- Leadership
- Integrated Marketing
- Product Development
- Negotiation
- Marketing Management
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