Reshma Philips
Manager, Marketing Technology Operations @KPMG Canada
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WORK HISTORY
Manager, Marketing Technology Operations @KPMG Canada
Halifax, NS, CA
EDUCATION
Nagpur University
Bachelor of Business Administration (B.B.A.)
Rajiv Gandhi College Of Engineering And Technology
Master of Business Administration (MBA)
SKILLS
ABOUT RESHMA PHILIPS
Marketing enthusiast with 10+ years of experience into CRM, campaign management, campaign performance reporting, brand coordination, account management, project management, SMS, push, marketing Database Building, loyalty campaigns, Lead nurturing and lead scoring. I have supported campaigns for IT, eccomerce and Retail industry (Fashion Luxury, Fine jewellery, Beauty, Luxury Home, Department Store, Motors). I have used tools like Salesforce sales cloud, marketo, eloqua, salesforce marketing cloud and Klaviyo. I have coordinated in defining the marketing strategy for retention, new acquisition and automated emails. Experience with setting up of customer journeys and have experienced with Database Management Platform.
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