Reshma Nair

About Reshma Nair

A result-oriented marketer with 10+ years of hands-on experience in digital marketing, user acquisition strategies, global business analysis, stakeholder management, team mentoring, team handling, problem-solving, and training. Proven ability to drive sales, drive Business Growth, and increase brand awareness by using various marketing strategies. Effective liaison with key clients, accounts, and external business stakeholders. Demonstrated ability to streamline processes for efficiency and productivity. Well-versed in applying the multi-faceted approach to managing operations and productivity across multiple business lines. Over the last few years, I have had the incredible opportunity of working across a diverse range of categories with clients such as India Infoline LTD (Product Portfolio -Loans, Mutual Funds & Demat Accounts), Luxottica brands ( Parent company of Ray-ban, Vogue, Oakley, etc.), RBS NatWest, COTY, H&M, Nespresso, Berger Paints, Hinduja Hospital to name a few. Not only have I experience in Digital Marketing Strategy, CRM management, Planning & Customer Acquisitions but I have also taken a hands-on approach to execute, analyze, and optimize campaigns to achieve the best results – be it performance or branding. The campaigns I have worked on have been recognized on several prestigious forums and some of my individual recognition include the following: • Won an award for Best use of Social Media – Performance for IIFL in Feb 2019. Honor issuer – Global Digital Marketing Awards • Won an award for Best use of Social Media – Paid Campaigns for 5 Paisa (IIFL’s sister company) in Dec 2018. Honor issuer – World Marketing Congress. • Ranked number 1 in social media engagement as per rankings released by The Banking and Finance Post, Asia and Middle East’s premier magazine – The year 2016 • Ranked number 2 in social media engagement as per rankings released by The Banking and Finance Post, Asia, and Middle East’s premier magazine! The year 2017

Experience

1. Director - Digital Hub Lead

   Publicis Media

   Apr 2023 — Present

   Working with global markets and clients to drive Global Partnership activation and transformation opportunities across key strategic outputs. Building relationships and working with key Global partners, helping to ensure that their strategic benefits, unique offerings, and opportunities are resonating and fully utilized with internal and external stakeholders. Understanding client-level JBPs and benchmarks to help drive incremental value in collaboration with global team partnership opportunities. Working with internal and global stakeholders, to ensure delivery of the projects is of the highest possible industry standards pertaining to digital activation. Understanding client needs and objectives across markets, and ensuring a consultancy role is deployed to provide the best in market solutions and approach with regards to partnerships and standard

Education

• V K Krishna Menon college

  Bachelor of Science (B.Sc.), Chemistry

• University of Mumbai

  MMS, Marketing/Marketing Management, General

  2010 — 2012