Reshma

About Reshma

With a dynamic background spanning GIS mapping and digital marketing, I offer a unique fusion of skills cultivated over 5 years. For 2 years, I served as a GIS Mapping Specialist, editing Uber and Apple Maps. Collaborating closely with clients, I attributed roads, assigned speed limits, and ensured accurate lane connectivity. My expertise extended to highway roads, where I used advanced mapping tools to assign attributes, contributing to heightened navigation accuracy. Edited and enhanced GIS maps for Uber and Apple Maps, attributing roads, assigning speed limits, and ensuring accurate lane connectivity. Specialized in highway roads, using advanced mapping tools to assign attributes, contributing to improved navigation accuracy. In my role as a Digital Marketer, I have demonstrated expertise in crafting compelling creatives, developing strategic keyword campaigns on Google Ads, and optimizing performance through tools such as Google Ads Editor, Keyword Planner, and Performance Planner. My proficiency extends to both Google Search, Display, Video and Shopping Ads Crafted compelling ad creatives and engaging copy for various digital platforms, ensuring alignment with brand messaging and marketing objectives. Expertise in creating impactful keywords on Google Ads, optimizing campaigns for maximum reach and engagement. Executed organic social media marketing strategies, fostering brand awareness and engagement across platforms. Utilized tools like Buffer for streamlined collaboration, managing campaigns on LinkedIn, Twitter, and more. I take pride in consistently achieving and exceeding marketing goals, driving increased traffic, conversions, and ROI for my clients. I have successfully written creatives that resonate with target audiences and crafted effective keyword strategies that enhance visibility and performance on Google Ads. Beyond paid advertising, I have hands-on experience in organic social media marketing. Leveraging platforms strategically, I have successfully built brand awareness and engagement through thoughtful content creation and community management. I possess detailed knowledge of industry-leading tools such as Semrush and Ubersuggest, utilizing them to conduct comprehensive SEO analysis and inform data-driven decision-making. I\'m enthusiastic about connecting with fellow professionals, GIS enthusiasts, and digital marketers. If you\'re looking for a versatile individual with a knack for navigating both physical and digital landscapes, let\'s connect and explore synergies!

Experience

1. Digital Marketing Consultant

   Sixth Energy Technologies

   Apr 2024 — Present · Bengaluru, IN

Education

• St. Francis College for Women

  Msc

  2010 — 2012

• Digital Nest

  Marketing

  2023 — 2023

• St. philomena high school

  School

  2000 — 2010

• Shadan Women's College of Engineering & Technology

  Bachelor of Technology - BTech

  2012 — 2016