Resham Sinha

About Resham Sinha

I am a results-driven Business Analyst with 7+ years of overall experience, including 5.6+ years in Business Analysis across enterprise consulting, digital transformation, e-commerce, loyalty ecosystems, and customer engagement platforms. My career has been built on structured problem-solving, stakeholder alignment, and delivering measurable business impact in high-performance environments.Currently working in a consulting-focused environment, I specialize in translating complex business challenges into scalable, governance-aligned solutions. I have led end-to-end requirement engineering initiatives, facilitated stakeholder workshops, created BRDs and FRDs, structured user stories with acceptance criteria, and supported Agile delivery cycles. My experience includes rule engine configuration, tier management systems, migration readiness assessments, ITIL-aligned documentation, and enterprise solution design.At SpanIdea, I worked extensively on loyalty and rule-based ecosystems, documenting dynamic and standard expiry logic, eligibility frameworks, configuration parameters, and backend-front-end interaction flows. I collaborated closely with product owners, architects, and development teams to ensure clarity, traceability, and delivery excellence. I also designed KPI dashboards and performance frameworks using Power BI and SQL to enable data-driven decision-making for leadership.Prior to consulting, I spent 5.9 years at Amazon in e-commerce and Prime Video domains, contributing to retail business services, vendor governance, catalog optimization, marketing analytics, and customer engagement improvements. I led process optimization initiatives, reduced defect rates through root cause analysis, enhanced onboarding journeys, supported personalization improvements, and developed dashboards to monitor KPIs such as CTR, CAC, ROI, and retention. I was recognized for performance excellence, maintaining Rank 1 in the team for 22 consecutive months.My core strengths include stakeholder management, structured documentation, Agile delivery coordination, governance alignment, KPI framework design, and cross-functional collaboration.I am proficient in German (B2+ – Professional Working Proficiency), enabling effective collaboration with German-speaking stakeholders and participation in multilingual project environments.Tools & Platforms: Power BI, SQL, Advanced Excel, JIRA, Confluence, Amazon QuickSight, Agile/Scrum frameworks, ETL and reporting tools.

Experience

1. Senior Business Analyst Lead

   Coforge

   Mar 2026 — Present

Education

• Goethe University Frankfurt

  Graduate in German Language, German Language and Literature

  2018 — 2019

• Indian School of Business

  Executive MBA, Applied Business Analytics

• D.AV Public School Bhagalpur

  CBSE

• IIMT ENGINEERING COLLEGE, MEERUT

  Bachelor of Technology - BTech, Computer Science