Renuka Yadav

About Renuka Yadav

Results-driven Digital Marketing Professional with 4+ years of experience in Programmatic Advertising, Media Planning, and Client Handling. Currently working as a Senior Programmatic Executive, I specialize in executing data-driven campaigns that deliver measurable performance and maximize ROI.I have hands-on experience managing campaigns across leading platforms such as Salesforce, Display & Video 360 (DV360), The Trade Desk (TTD), and Amazon DSP. My expertise includes end-to-end campaign management — from strategic media planning and audience targeting to optimization, reporting, and performance analysis.I have successfully handled client communication, understood business objectives, built impactful media strategies, and ensured smooth campaign execution while maintaining strong stakeholder relationships.Core Skills: • Programmatic Campaign Management• Media Planning & Strategy• Audience Targeting & Optimization• Performance Marketing• Client Servicing & Reporting• Data Analysis & ROI OptimizationI am passionate about leveraging data, technology, and creativity to drive impactful digital growth

Experience

1. Sr Programatic Executive

   Groupm

   Nov 2024 — Present · Hyderabad, IN

Education

• Chhattisgarh Swami Vivekanand Technical University, Bhilai

  Diploma of Education, Electrical Engineering Technologies/Technicians

• Atal Bihari Vajpayee Vishwavidyalaya (ABVV), Bilaspur

  Diploma of Education, Clinical Psychology

• Atal Bihari Vajpayee Vishwavidyalaya (ABVV), Bilaspur

  Diploma of Education, Counseling Psychology

• Atal Bihari Vajpayee Vishwavidyalaya (ABVV), Bilaspur

  Diploma of Education, Yoga Science

• Atal Bihari Vajpayee Vishwavidyalaya (ABVV), Bilaspur

  Masters, Psychology

• Shri Rawatpura Sarkar University, Raipur

  Master's degree, Yoga Science and Naturopathy