Renuka A.
Turning Data into Strategy | Digital Marketing & Business Analytics | SQL, Power BI, Python | MSc. Technology Management
- Role
- Digital Marketing Specialist at White Picket Team
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Renuka A.
An enthusiastic master\'s student at the University of Illinois Urbana-Champaign, I am on…
Experience
Digital Marketing Specialist
Jul 2025 — Present
Manage and optimize Google Ads, Meta, and TikTok campaigns for home service brands across U.S. markets- Develop and implement paid media strategies focused on lead generation, ROI improvement, and local market growth- Build and maintain monthly performance dashboards and reports, analyzing campaign data to identify trends and opportunities- Consult directly with clients to present insights, recommend optimizations, and align marketing efforts with business goals- Strategize budget allocation and campaign planning across channels to maximize efficiency and conversion rates- Deep understanding of the home services industry, customer behavior, and local market dynamics driving campaign success.
Education
Gies College of Business - University of Illinois Urbana-Champaign
Master of Science - MS
2023 — 2024
Progressive Education Society's Modern College of Arts, Science and Commerce, Shivajinagar, Pune 411005
12th HSC
2016 — 2018
ASM Abhinava Vidyalaya English Medium High School(A.V.E.M.H.S.) Pune
10th Std.
Dr.Vishwanath Karad MIT WORLD PEACE UNIVERSITY|PUNE
Bachelor of Technology - BTech
2018 — 2022
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