Jenn Renoe

About Jenn Renoe

Jenn Renoe (she/her) is a Media Director at Publicis Health Media in New York City and the former Global Co-Lead of the Égalité LGBTQ+ BRG. As a transgender woman, she works to advocate on behalf of her transgender siblings in professional settings as both a writer and speaker. As a writer, she\'s contributed to Ad Age, ADWEEK, Digiday, and Campaign. As a speaker she\'s appeared at SXSW, Cannes Lions, Advancing Diversity Week, Out & Equal, and in front of additional companies and organizations across the country as the founder of Raised Change Gender Diversity Consultancy. She was recognized for her efforts when she was named the top US-ranked member of the global OUTstanding Top 100 LGBT+ Future Leaders list in 2022, the first out trans woman ever named to Ad Age\'s Leading Women List, and to the exclusive Out100 club.

Experience

1. Director, Content

   Publicis Health Media

   Jan 2022 — Present · New York, NY, US

   The advertising space has continued to shift and change as fast as the technology that surrounds it. Today, consumers are smarter and savvier shoppers than ever before. They know when they are being sold to and, more often than not, they don\'t like it. They\'ve leveraged technology to block our ads and are opting out of media faster than ever before.As advertisers and marketers, we must find ways to deliver our message, because, no matter what our challenges are, we have to find ways to achieve our goals. Using nuance, we can use branded content that allows companies to deliver relevant messaging at relevant times, in ways customers (and patients) eagerly opt-in to receive. It\'s key in today\'s ad space. If you can produce relevance then, instead of opting out of your messaging, customers will gladly accept it. As a content professional, it\'s my job to help cultivate these opportunities to drive purchasers through the funnel, while continuing to refill the funnel as we go. This is the content age of advertising. Follow me to see how far down the rabbit hole we can go.

Education

• Ball State University

  Bachelor of Science

  2004 — 2009

Skills

• Blogging
• Writing
• Content Development
• Social Media
• Advertising
• Media Planning
• Digital Strategy
• New Media
• Social Media Marketing
• Digital Media
• Social Networking
• Wordpress
• Online Advertising
• Digital Planning
• Media Strategy
• Sizmek
• Pointroll
• Microsoft Excel
• Marketing
• Strategic Planning
• Digital Marketing
• Integrated Marketing
• Interactive Marketing
• Powerpoint
• Adobe Creative Suite
• Editing
• Media Buying
• Strategy
• Keynote
• Plannning
• Mobile Marketing
• Outdoor Advertising
• Facebook
• Marketing Communications
• Television
• Email Marketing
• Online Marketing
• Copywriting
• Comscore
• Tns