Rennette Fortune
- Role
- Vice President, Marketing at Etc Media & Events
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Rennette Fortune
I Help B2B Event Companies Increase Attendance, Revenue & Sponsorship…
Experience
Vice President, Marketing
Nov 2022 — Present
Annually drive revenue growth by implementing strategic initiatives, leveraging market insights, and cultivating strong client relationships for annual tradeshows and summits including the Future of Education Technology Conference & Expo, HR Technology Conference, District Administrator Leadership Institute and more. Successfully lead cross-functional teams to achieve project milestones, fostering collaboration, optimizing resources, and delivering high-quality results on time and within budget. Effectively optimize marketing strategies through data-driven analysis, market research, and innovative tactics, resulting in increased brand visibility, customer engagement, and revenue growth. Consistently maintain brand excellence by upholding brand standards, ensuring consistency across all channels, and proactively monitoring and managing brand reputation to uphold customer and partner trust and loyalty. Manage and optimize multi-million dollar marketing budget to ensure ROI and business KPIs to drives customer acquisition, retention, and engagement. Conduct competitor analysis, evaluate strategies and positioning, and devise counterstrategies. Optimizing and automating the customer acquisition funnel and monitoring ROI on all marketing channels. Regularly identify, implement, and optimize new marketing channels such as referral programs, affiliate, and influencer marketing.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.