Ren Morales

About Ren Morales

Impactful, and results-driven Community Manager with over ten years of multifamily…

Experience

1. Community Manager

   Greystar

   Mar 2022 — Present · US

   Broadstone Amarra- Lease Up (340 Units/ Mid-Rise)Broadstone Jordan Ranch Lease-Up (302 Units/ Garden Style)Encore Montrose- Stabilized (211/ Mid-Rise)As a Community Manager with Greystar, I oversee daily operations across diverse community types — including midrise and garden-style assets — while partnering closely with construction and development teams to ensure smooth building acceptance, compliance, and timely building deliveries.I manage operating budgets that range from start-up lease-ups to stabilized assets, consistently driving NOI growth through strategic expense control, optimized rent strategies, and efficient operational practices. A key part of my leadership has been building and mentoring a high-performing leasing team, maintaining an average closing ratio above 32% and a lead-to-tour conversion rate over 80%, exceeding ownership benchmarks.Through intentional resident engagement initiatives, targeted marketing campaigns, and authentic community partnerships, I’ve strengthened brand reputation and retention — achieving one of the highest renewal rates in our portfolio and maintaining top-tier customer satisfaction scores. Our focus on service excellence and transparency has also elevated our online reputation, with consistent year-over-year growth in review ratings and feedback sentiment.Recognized for my adaptability and emotional intelligence, I take pride in creating a culture where residents feel valued and teams feel empowered — ensuring operational success and an exceptional living experience across every phase of the property’s lifecycle.

Education

• YES Prep Public Schools

  Diploma, High School/Secondary Diplomas and Certificates

  2006 — 2010