Renikeji Ogundipe
Paid Social Associate @WPP Media
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WORK HISTORY
Paid Social Associate @WPP Media
New York, NY, US
Formerly known as GroupM)- Monitored daily campaign budgets to ensure efficient spend pacing and alignment with overall budget goals- Executed end-to-end campaign setup across social media platforms according to media plan specifications- Created preview link documentation and completed pre-launch QA checks, followed by campaign optimizations including creative and copy updates as well as pausing low-performing ads to improve efficiency- Developed weekly and monthly Excel reports detailing KPIs and creative performance, providing actionable, data-driven insights and recommendations to clients
EDUCATION
Penn State University
Master's degree, Business Administration and Management, General
Uniondale High School
Advanced Regents Diploma
Binghamton University
Bachelor of Business Administration - BBA, Business Management, Marketing
ABOUT RENIKEJI OGUNDIPE
I am currently working as a Paid Social Marketing Associate and I\'m also the proud recipient of an MBA from Pennsylvania State University!
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