Saldana
Brand Design & Experience Leader | Elevating Brands with Cohesive, Human-Centered Storytelling Across the Customer Ecosystem through Scalable Systems and AI-Powered Creative Workflows | US Army Veteran
- Role
- Sr Design and Experience Manager at AVEVA
- Location
- Santa Ana, CA, US
- LinkedIn followers
- 500 followers
About Saldana
Senior Brand Designer with 10+ years building global brand systems for enterprise tech…
Experience
Sr Design and Experience Manager
Jan 2015 — Present · Lake Forest, CA, US
Directed global brand and storytelling initiatives for a FTSE 100 industrial software company across 40+ countries—leading 3 rebrands, 5 digital activations, and 20+ events (3 award-winning). Oversaw creative across 100+ touchpoints and supported multimillion-dollar campaigns with cross-functional teams:• Defined post-acquisition brand identity with creative leads and agencies—aligning color, type, and iconography to unify legacy brands under “One AVEVA.”• Directed AVEVA’s first Digital Style Guide, unifying branding across 100+ sites and products using a component-based, Atomic Design approach adopted globally.• Produced 200+ assets per event by optimizing processes and integrating AI tools like Firefly and ChatGPT—boosting output 4x and reducing outsourcing.
Education
The Art Institute of California-Los Angeles
Bachelor's of Science
Skills
- Graphic Design
- Social Media Marketing
- Corporate Branding
- Marketing
- Email Marketing
- Brochures
- Adobe Creative Suite
- Interactive Advertising
- Marketing Strategy
- Creative Direction
- Direct Mail
- Integrated Marketing
- Creative Strategy
- Collateral
- Art Direction
- Brand Development
- Social Media
- Digital Media
- Web Design
- Graphics
- Digital Marketing
- Advertising
- Online Marketing
- Television
- Corporate Identity
- Logo Design
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