Hardtke

About Hardtke

I help growing companies find their voice and their value. I have a track record of helping enterprise SaaS organizations scale by moving away from feature-selling and toward value-selling.As a Product Marketing leader, I operate at the intersection of product, sales, and the customer to take a vision and turn it into a category-leading story. From leading packaging and pricing initiatives that help refine revenue streams to building a narrative that changes how an entire industry thinks about a problem, I focus on strategy that is both bold and measurable.I’m passionate about:Building and scaling high-performing PMM teams.Crafting narratives that simplify the complex.Driving revenue through smarter packaging and monetization strategies.My experience includes product and marketing team leadership for high-growth organizations from B2B enterprise SaaS solutions to eCommerce marketplaces. In partnership with product marketing, I\'ve led communications, product strategy, customer marketing, partner marketing, and sales enablement. I’m invested in guiding and elevating the team to achieve results and have fun while doing it. I’m a champion for women in technology and honored to serve as a mentor to those around me.Predictive Index: Strategist StrengthsFinder Top 5: Achiever, Activator, Learner, Command, RestorativeEnneagram: Type 8: The Protective Challenger

Experience

1. Product Marketing Leader (Remote)

   Zylo

   Feb 2025 — Present

   Lead initiatives for market growth and enhance brand visibility, credibility, and market presence through integrated marketing campaigns, public and analyst relations, and events, while establishing key performance indicators (KPIs) and metrics to measure effectiveness. Serve on the marketing leadership team to lead the development and execution of comprehensive product marketing strategies to drive awareness, demand, and adoption of our productsEstablish an executive packaging and pricing committee for cross-functional analysis and management

Education

• Arizona State University

  BA, Communications

• University of California, Berkeley

  Certificate, Technical Communications

Skills

• Editing
• Cms
• Sem
• Web Development
• SEO
• Communications Management
• Strategy
• E-Commerce
• Channel Partners
• Social Media Marketing
• Channel Management
• Content Management Systems (Cms)
• Social Media Relations
• Agile Methodologies
• Management
• Email Marketing
• User Experience
• Content Strategy
• Marketing
• Leadership
• Content Management
• Product Management
• Software Documentation
• Social Media
• Product Development
• Program Management
• User Interface Design
• Technical Writing