Renee Sogueco

About Renee Sogueco

Hiya. Thanks for stopping by. I’m Renee, and I\'ve been in digital comms for 10+ years, building campaigns, executing strategy, cultivating media relationships, and supporting developers through every stage of a game\'s lifecycle.My toolkit spans PR strategy, social, project and team leadership, data-informed campaign development, asset production, and copywriting. I like fast-moving teams, organization, and games marketing (obviously). If you\'re in games and want to chat, let\'s connect!Specialties:AP StyleCommunicationsPublic RelationsMuck RackMailchimpWordpressPress ReleasesCopywriting EditingCross-Functional CollaborationProject ManagementQuality AssuranceMarket ResearchMedia AnalysisData AnalyticsSocial Media MarketingContent ProductionMicrosoft Office Suite

Experience

1. Public Relations Associate

   Arc Games

   Aug 2025 — Present · San Francisco, CA, US

   Develop public relations campaigns that support Arc Games\' marketing programs. • Support the development and execution of go-to-market (GTM) plans for all of our titles, ensuring plans are aligned with marketing strategies, company goals and target KPIs for each title.• Plan and manage our presence at video game events, including full-scale in-person events along with digital showcases. Additionally, help build and maintain an events calendar with upcoming events.• Create, manage and distribute PR materials, including but not limited to press releases, press kits, fact sheets, talking points, and work cross-functionally with the Brand and Community teams on public-facing messaging, such as marketing materials, blogs, eBlasts, community updates and more to ensure consistent messaging across all platforms.• Source and coordinate assets for use in print and online publications.• Work with PR agencies on global communication efforts, including media relations, media outreach, coverage analysis and research.• Track, measure, and report on the success of public relations campaigns, to help the team adjust strategies to optimize results, improve campaign effectiveness and increase brand impact.• Assist with partner relations, including activations with 1st and 3rd partners for promotional opportunities for our titles.• Build and retain strong relationships with the video game studio development teams, media outlets, influencers/creators and partners we work with.• Support the development and execution of corporate communication opportunities to further drive company awareness.• Assess, recommend and manage tools and resources to improve team\'s day to day operations as needed.• Play milestone builds of games in development and provide analysis and long-term strategic thinking to the product management team, through the lens of PR opportunities.

Education

• Shenandoah University

  Bachelor’s Degree, Mass Communication/Media Studies

  2012 — 2016

Skills

• Social Media
• Editing
• Writing
• Entertainment
• Powerpoint
• Research
• Public Speaking
• Microsoft Office
• Associated Press Style
• Customer Service
• Internet Research
• Wordpress
• Mla Style
• Apa
• Chicago Manual
• Final Cut Pro
• Google Docs
• English Grammar
• Organization Skills