Renee Smith

Senior-Level Strategic Marketing Communications & Digital Content Professional

Role
Senior Communications Strategist at B. Braun Medical Inc. (US)
Location
Helena, AL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Renee Smith

As a Senior Digital Content Specialist at Thermo Fisher Scientific, I apply my MS in Marketing and over 10 years of biotech industry experience to create and execute digital content strategies that drive growth and customer engagement. I have provided global marketing recommendations for over 25 product launches, generating more than $40M in annual sales.I have developed and maintained web content that is optimized for search engines, resulting in a 14% year-over-year increase in organic visits. I have also analyzed web analytics and SEO/SEM data to identify and implement performance improvements. Additionally, I have collaborated on customer journey maps, managed vendor placements, and coordinated global events to enhance the customer experience. I am passionate about leveraging digital marketing and marketing communications to deliver measurable results and value for Thermo Fisher Scientific and its customers.

Experience

  1. Senior Communications Strategist

    B. Braun Medical Inc. (US)

    Oct 2024 — Present · US

Education

  • The University of Alabama

    Bachelor of Arts - BA, Communication and Media Studies

  • Troy University

    Master of Science - MS, Business, Management, Marketing, and Related Support Services

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