Renee Reinke
Certified ABM Strategist | Marketing Warrior | Data & Technology Geek
- Role
- Director, Regional Marketing at Ciena
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Renee Reinke
EXPERIENCE SUMMARY: Blend of Marketing, Product Management and Engineering experience and education. Result-oriented leader with a solid track record of success developing and implementing marketing strategies that result in transformational marketing results. Excellent communication and problem-solving skills; accustomed to working on multiple tasks in parallel. Operational/Process leader with continuous improvement & ROI focus. Excels in cultivating and leading teams and cross-functional groups providing collaborative direction, incisive leadership, high energy, and strategic innovation. Marketing: Proven success in Small to Large Enterprise B2B marketing programs with experience including: Integrated Marketing Campaign Strategy, Design & Execution; Brand Execution; Demand Generation; Customer Loyalty & Growth; Event Marketing; Content Development; Agency Management; Marketing Automation and Salesforce Implementation and Administration. Product Management & Product Marketing: Development and execution new product solutions and related Go To Market Strategies, marketing messaging, marketing positioning; sales enablement; customer facing collateral; sales training and pricing/promotion strategy for complex technology products and services. Sales & Implementation Support: Pre and Post Sales Customer implementation support of telecommunications hardware and service solutions. Network Architecture: Development of the domestic US IP network architecture and ISP services model. Specialties: Integrated Marketing; eMarketing; Demand Generation; Customer Retain and Grow; Brand Advertising & Management; Media Planning; Agency Management; Budget Management; Operational Process Optimization; Product Development; Lifecycle Product Management; Product Marketing; B2B Direct Marketing; Marketo; Salesforce; Marketing Operations; public speaker and thought leader.
Experience
Director, Regional Marketing
Nov 2016 — Present · Denver, CO, US
Built and manage regional teams covering APJ, CALA, EMEA, India and North America to create alignment between regions and global corporate marketing by collaborating across marketing, sales and support organizations to engage target markets and customers with the voice of Ciena.* Communicate Ciena thought leadership at regional, country, customer level* Drive regional, country and customer level opportunity and demand through account based marketing (ABM) strategy and execution* Drive rationalization and consistency of process and sharing of best practice across regions to increase marketing velocity* Measure, Communicate, IterateDemandbase administration, program management and user support
Education
University of Colorado, Denver
MBA
University of Colorado Boulder
Bachelor of Science - BS
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